UX design articles

Thought-leadership in design and research

The team at Standard Beagle regularly shares deep insights and best practices you can use as your design and create your own products and services.

Look to our blog for expertise in UX design, research, and other industry topics. We may have used AI to outline or assist with writing, but all of these articles are 100% conceived and edited by real humans.

We publish UX design articles as well as the latest insights into product design, usability, accessibility and more.

Design

How to design an accessible color palette for B2B Saas

This guide provides an overview of the process of designing an accessible color palette for B2B SaaS, important for product success.

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Tips and Advice

Master competitive usability testing for product differentiation

Product differentiation can be difficult, but competitive usability testing is a quick and cheap method for uncovering opportunities.

Read More Master competitive usability testing for product differentiation
Tips and Advice

Why your B2B login causes customer churn

Balance application security with ease of use to improve user engagement and retention in your B2B login At our office, all of the odd-numbered suites are on one side of our building and the even-numbered suites are on the other. So pretty much daily, someone walks in, confused as to where to find another business….

Read More Why your B2B login causes customer churn
Design

How B2B companies can address AI bias

AI bias can perpetuate stereotypes and misinformation if companies don’t take steps to fix the issue Are you implementing AI into your workflows like we are? Chances are pretty high if you’re a B2B company or in anything tech. AI seems to be in every headline in 2023 ever since the deployment of Chat-GPT 3…

Read More How B2B companies can address AI bias
UX Research

Why your app sucks: Common UX issues in B2C authentication

Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets,…

Read More Why your app sucks: Common UX issues in B2C authentication
Design

Considering an accessibility overlay? Think twice.

Tools that claim to make a website accessible can be really tempting for companies, but an accessibility overlay is not a long-term solution.
But despite these claims, hundreds of lawsuits have been filed against websites that use accessibility overlays.

Read More Considering an accessibility overlay? Think twice.
Business

How to calculate the ROI of UX: A guide for SaaS product leaders

UX design has measurable business value — sometimes 5–10x ROI. In this article, we’ll walk you through exactly how to calculate the ROI of UX investments using real-world SaaS examples and formulas you can plug into your business case.

Read More How to calculate the ROI of UX: A guide for SaaS product leaders
Design

How to use AI in UX design

AI is a tool to amplify how we design for better user experiences Ever since ChatGPT started making headlines, there have also been warnings for people in all types of fields that AI is coming for their jobs. It’s true that AI is a threat in some ways and will likely take over tasks that…

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Design

UX design trends we’re seeing in 2023

Trends? Or direction? Keep an eye on these growing UX design trends While I’m no fan of hype, we are seeing a number of UX design trends this year that are worth watching. When I identify trends, I look at topics that tend to be the topic of discussion among a wide variety of groups,…

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Tips and Advice

5 lessons ‘Ted Lasso’ can teach us about product leadership

When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.

Read More 5 lessons ‘Ted Lasso’ can teach us about product leadership
Design

How cognitive psychology can improve your user’s experience

Use psychology to lessen cognitive load and help users Psychology is considered the heart of UX because it is the study of the human mind and behavior. When applied correctly, psychology principles make a big difference in a user’s experience with a product. That’s why there are multiple UX laws based on these principles. In…

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Design

How to turn 404 errors into UX wins

404 errors can be opportunities to help users Every once in a while, We’ve likely all come across a 404 error page while surfing the web. You really can’t avoid experiencing a problem or spotting a mistake when it comes to technology. But, do you remember what action you took when you encountered that latest…

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Business

How to hire a UX agency: 5 questions product leaders should ask

Before you sign a contract with a UX agency, ask these five questions to evaluate their process, team structure, values, and results. This guide helps product leaders choose the right partner for long-term UX success.

Read More How to hire a UX agency: 5 questions product leaders should ask
Tips and Advice

How to run a product competitive analysis that drives strategy (with free tool)

Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis.

Read More How to run a product competitive analysis that drives strategy (with free tool)
Tips and Advice

9 tips to increase remote design team engagement

Improving remote team engagement isn’t easy. But it’s essential. Three years after the COVID-19 pandemic, remote teams are nothing new for most companies. But effective remote team engagement may remain a struggle. Employees’ expectations about work culture and environments have changed. And it’s not just resignations managers need to worry about. According to Gallup, workforce…

Read More 9 tips to increase remote design team engagement

Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.