Business Blog Posts

Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user […]

To remain competitive, companies should invest in UX rather than cutting it to reduce costs Intentional user experience (UX) research, design and development is a regular causality of project cost cutting, but successful companies avoid doing this and rather make an investment in UX. Companies that cut UX investment in economic downturns are short-sighted, and […]

*This article mainly focuses on the English language Inclusive language is a core component of UX content Using inclusive language makes users feel more at ease and comforted when using a product, which makes it a better user experience (UX). Inclusive language makes content more understandable to people from diverse backgrounds — not just a […]

The Villainy of Deceptive UX   When a website is not providing the results you need, it can be tempting to trick users to navigate, interact, or behave the way you need. Initially, it may work in your favor. However, it will create animosity towards your product and brand that will ultimately turn users away […]

The Who’s Who of Ecommerce User Personas With a wide variety of potential users, it’s important to specifically hone in on users who are looking for the right platform for them: we’ll call these snapshots of specific groups ecommerce user personas. Whether small scale or large, these personas have many options to choose from. The […]

A/B testing is a vital tool for product optimization   A/B Testing Compares Success Rates User experience research helps create the ideal experience for your product. It aligns both customer and business goals, reveals strengths and weaknesses, and ultimately saves you money. By testing your digital product with users, you increase your return on investment […]

Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not […]

How improving the user experience can help you improve KPIs Successful organizations measure and track results, and organizations that invest in a better user experience are twice as likely to consistently achieve their goals. Improving the user experience can improve key metrics and help you reach your year-end targets. In fact, user experience design can […]

Combine goals and a team to implement design thinking in your workplace It is important to implement design thinking in your work environment because it helps to simplify complex problems. By thinking like a designer, teams can learn to create human-centered solutions instead of solving problems based on assumptions. It helps to break down key […]

Tips for improving online communication With many companies working remotely for the first time, companies are adjusting to learning how to remotely communicate. For companies that have experience working with remote employees, this transition will probably go more smoothly. Still, there is always room to improve existing processes. Remote work intensifies the need to ensure […]

Understanding users can help companies navigate economic downturns by staying ahead Companies are worried. Coronavirus is sweeping its way across the globe. As the media covers COVID-19’s spread and impact, companies are feeling the effects. Air travel has reduced, conferences, like SXSW in Austin, have been cancelled, and retailers are seeing a run on items […]

With the January 15th United States Court Of Appeals For The Ninth Circuit handing down an opinion in Robles v. Dominos Pizza, it’s clear that site owners are going to need to really look at how their websites (and mobile apps) are complying with the American with Disabilities Act.