Design Blog Posts

The right methods for SaaS onboarding can keep you on the right track Read an in-depth explanation of onboarding in our quick guide to user onboarding article. What is SaaS onboarding? SaaS (Software as a Service) onboarding is a technique for helping new users successfully get started and use cloud-based software. This technique is important […]

Are you sure your product is free of bad UX? How often do you come across bad user experiences (UX)? For example, bad UX could be a website where the navigation takes you a couple minutes to find what you’re looking for. Or maybe you bought a neat gadget, only to find yourself carefully reading […]

Without the right voice and tone, product UX can fall flat We often associate the voice and tone of the writing in B2B products with branding, but it also impacts the user experience (UX). How users interpret the text on the screen can have just as much of an impact on the UX as its […]

Why we need to rethink and categorize ecommerce as gender-neutral For generations, a majority of the world’s functions have been categorized or focused on binary genders, rather than being gender-neutral. This includes what people wear, the way they act, and how they shop. But with Generation Z (Gen Z) stepping into the world, traditional, societal […]

Defining inclusive design What is inclusive design? Let’s start by focusing on what inclusive design is. The Microsoft Inclusive Design Team defines inclusive design like this: Inclusive Design is a methodology, born out of digital environments, that enables and draws on the full range of human diversity. Most importantly, this means including and learning from […]

Users will give up on B2B software when they feel overwhelmed Information overload can lead to stress and even stop people from taking action. That’s bad news for B2B software companies that depend on their customers to buy and use their products effectively. So how can these products avoid information overload and improve usage? The […]

5 reasons your company might need a website redesign Is your website attracting customers or turning them away? If it’s turning people off, it’s probably time for a website redesign. But how do you know? Fact: It takes about 50 milliseconds (that’s 0.05 seconds) for someone to form an opinion about your website. That opinion […]

Poor usability with workplace applications is no secret The usability requirements and tradeoffs for workplace app designs are different from consumer apps. As UX experts, we have to focus on different points. For consumer apps, we tend to focus on the UI and fix show-stopping roadblocks. Meanwhile, for workplace apps we must focus on making […]

Even search design can directly impact user experience in products When it comes to the overall user experience of a website, software or app, search design is often considered behind other functionality. But the design of search can make a big difference in how users experience a digital product. Not all websites or apps need […]

Designers aren’t looking for unintended consequences Designers often don’t consider what consequences — good AND bad — can arise from their designs. The reason? Human psychology. But there are four things designers can do to try to avoid unintended consequences. What are unintended consequences in design? One example of unintended consequences is cyberbullying. Today more […]

This is part two of a two-part series on the best practices for designing with images. Read part one here. Inattention to images can slow down web performance and hurt your metrics. Here’s how designers can ensure they are optimizing images for web performance! Website performance is an essential factor for improved user experience and […]

This is part one of a two part series on the best practices for designing with images. Designing with images increases engagement Why? Humans are visual creatures This is why visuals matter when it comes to capturing the attention of people. In this article, we will review five best practices for designing with images that […]