Design Blog Posts

AI biases can perpetuate stereotypes and misinformation if companies don’t take steps to fix the issue Are you implementing AI into your workflows like we are? Chances are pretty high if you’re a B2B company or in anything tech. AI seems to be in every headline in 2023 ever since the deployment of Chat-GPT 3 […]

Tools that claim to make a website accessible can be really tempting for companies, but an accessibility overlay is not a long-term solution.

AI is a tool to amplify how we design for better user experiences Ever since ChatGPT started making headlines, there have also been warnings for people in all types of fields that AI is coming for their jobs. It’s true that AI is a threat in some ways and will likely take over tasks that […]

Trends? Or direction? Keep an eye on these growing innovations and changes in UX design While I’m no fan of hype, we are seeing a number of UX design trends this year that are worth watching. When I identify trends, I look at topics that tend to be the topic of discussion among a wide […]

Use psychology to lessen cognitive load and help users Psychology is considered the heart of UX because it is the study of the human mind and behavior. When applied correctly, psychology principles make a big difference in a user’s experience with a product. That’s why there are multiple UX laws based on these principles. In […]

404 errors can be opportunities to help users Every once in a while, We’ve likely all come across a 404 error page while surfing the web. You really can’t avoid experiencing a problem or spotting a mistake when it comes to technology. But, do you remember what action you took when you encountered that latest […]

Images are a powerful tool for UX designers Visuals communicate the personality you’re trying to attract, the mood you want users to empathize with, and the feeling you want your users to leave with after using your product. And there are do’s and don’ts for how to use images in UX design. Why are images […]

The right methods for SaaS onboarding can keep you on the right track Read an in-depth explanation of onboarding in our quick guide to user onboarding article. What is SaaS onboarding? SaaS (Software as a Service) onboarding is a technique for helping new users successfully get started and use cloud-based software. This technique is important […]

Are you sure your product is free of bad UX? How often do you come across bad user experiences (UX)? For example, bad UX could be a website where the navigation takes you a couple minutes to find what you’re looking for. Or maybe you bought a neat gadget, only to find yourself carefully reading […]

Without the right voice and tone, product UX can fall flat We often associate the voice and tone of the writing in B2B products with branding, but it also impacts the user experience (UX). How users interpret the text on the screen can have just as much of an impact on the UX as its […]

Why we need to rethink and categorize ecommerce as gender-neutral For generations, a majority of the world’s functions have been categorized or focused on binary genders, rather than being gender-neutral. This includes what people wear, the way they act, and how they shop. But with Generation Z (Gen Z) stepping into the world, traditional, societal […]

Defining inclusive design What is inclusive design? Let’s start by focusing on what inclusive design is. The Microsoft Inclusive Design Team defines inclusive design like this: Inclusive Design is a methodology, born out of digital environments, that enables and draws on the full range of human diversity. Most importantly, this means including and learning from […]