User-centeredness relies on connecting to users via empathy Empathy is one of the most important soft skills you can have, especially as a UX designer. Connecting with humans by understanding their feelings and unique view of the world allows for better understanding. Once we have a deeper understanding of the people for whom we are […]
How investing in user experience design can help companies thrive in times of economic uncertainty
Understanding users can help companies navigate economic downturns by staying ahead Companies are worried. Coronavirus is sweeping its way across the globe. As the media covers COVID-19’s spread and impact, companies are feeling the effects. Air travel has reduced, conferences, like SXSW in Austin, have been cancelled, and retailers are seeing a run on items […]
5 trends we predict will be big in 2019
We typically stay away from trying to determine the future, however there are a few design trends we have been noticing lately that we think will really take off in 2019. Microinteractions – As users, we love those small elements that make us feel as if we are really interacting with a website – from […]
5 ways your site is driving customers away
Are you not getting the traffic or conversions you think your website should be receiving? There may be things that are detering users from using your website. Here are our top 5 ways your website might be hindering your success. Speed – It is no secret that the longer your website takes to load, the […]
What is Inclusive Design?
Digital designers and developers often hear about the importance of accessibility; however, we also need to put an emphasis on inclusion. Inclusive design takes into consideration a larger population that will be able to use and access your website. So what is Inclusive Design? Microsoft says it best: Inclusive Design is a methodology, born out […]
How we use Collaborative Design to better our designs
“Design is everywhere, inevitably everyone is a designer,” says Tim Brown of IDEO. Well, technically yes, everyone is a designer, but does this mean that everyone is a professional designer? No. However we all have our own personal aesthetics, style, even ways we interact online with sites may vary from person to person. It’s this […]
