3 tips to onboard existing users after a redesign

3 tips to onboard existing users after a redesign

Mind the gap and onboard existing users when your product has changed When you redesign an existing software or website, it’s important not to forget about the people who were familiar with your old design. The more radical the redesign, the more likely your existing users will feel lost and confused. Since customer retention is…

How cognitive psychology can improve your user’s experience

How cognitive psychology can improve your user’s experience

Use psychology to lessen cognitive load and help users Psychology is considered the heart of UX because it is the study of the human mind and behavior. When applied correctly, psychology principles make a big difference in a user’s experience with a product. That’s why there are multiple UX laws based on these principles. In…