Tips & Advice Blog Posts

When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.

Performing a product competitive analysis is a smart, strategic move Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis. Just because you know a need is not being met by any other product and your product idea or MVP fulfills that need, it doesn’t mean you shouldn’t […]

Improving remote team engagement isn’t easy. But it’s essential. Three years after the COVID-19 pandemic, remote teams are nothing new for most companies. But effective remote team engagement may remain a struggle. Employees’ expectations about work culture and environments have changed. And it’s not just resignations managers need to worry about. According to Gallup, workforce […]

Understanding customers through user research can increase business lead gen results When is the last time your company spent time learning about your customers? How deeply do you understand them? Research shows CX (customer experience) has increasing importance for companies of all sizes to remain competitive. Understanding users is a key function of setting a […]

Poor mobile optimization can drive users away It’s imperative for modern digital products to focus on mobile optimization. Usability issues on a mobile site are five times more likely to drive users away without completing their tasks. Research has also shown that 70 percent of online shoppers will abandon their carts if the user experience […]

UX Design is a lucrative investment. “Every $1 invested in UX results in a return of $2 to $100” is a commonly used phrase in the UX design sphere. However, investing in research and design can feel less like an investment, and more like a sunk cost. When success can vary, investing in UX may […]

Goal-setting must be intentional and purposeful. In this article I’ll explain why we set goals, how to set up SMARTER goals, and how to stick the goals we’ve set.

The Who’s Who of Ecommerce User Personas With a wide variety of potential users, it’s important to specifically hone in on users who are looking for the right platform for them: we’ll call these snapshots of specific groups ecommerce user personas. Whether small scale or large, these personas have many options to choose from. The […]

Design consistency is important for user experience Why you need to understand how the human mind works It can be exciting to develop innovative ways to design your website. Each page is developed to suit the user’s needs. Whether they are looking for directions to a brick and mortar storefront or want to learn more […]

The benefits of responsive design Did you know that designing the same site for different platforms increases traffic? Responsive design is smart design. Globally, 56 percent of internet traffic comes from mobile users. Desktop users take up 42 percent, and the remaining usage comes from tablet users. Responsive, mobile-first design practices can help to get […]

Not knowing your customer base can prevent you from reaching your goals How to collect the data necessary to create a strong understanding of your user Have you checked to make sure your product has a customer base before launching? It’s easy to assume that, if you and friends around you have a need, that […]

Designs that work for everyone What to consider when designing accessibly Accessibility in design means creating experiences that allow anyone, even those with disabilities, to easily use your product. Hence, to design accessibly is to design inclusively. There are special considerations when designing inclusively for websites and digital products. We want the same resources available […]