Knowledge base
With more than 55 years of combined experience, we’ve seen enough to know how to create the best user experience.
Below is your gateway to UX best practices and free resources to help you on your way.
Recent UX best practices articles
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Death by a thousand paper cuts: How UX friction points quietly drive users away
Most products don’t lose users because of one big failure. They lose them because of dozens of small, recurring frustrations no one ever prioritized. From broken coat hooks to confusing workflows, UX friction points quietly drain cognitive bandwidth and erode trust. Backed by behavioral science, this article explores why minor usability issues matter more than you think—and how small fixes can deliver outsized impact.
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Why AI coding assistants need better tools
AI coding assistants are getting better at reading code, but they’re still blind to what happens when that code actually runs. That blind spot leads to layout bugs, accessibility gaps, and long debugging cycles rooted in guesswork instead of reality. This article explores why runtime inspection for AI coding assistants is becoming essential and how tools like devtool-mcp change what AI-assisted development can actually deliver.
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Why AI code agents keep breaking your codebase — and what it teaches us about AI product trust
AI code agents promise speed and productivity—but real-world evidence tells a different story. Research shows experienced developers actually slow down when using AI tools, even though they believe they’re moving faster. The problem isn’t intelligence or capability; it’s context, verification, and misplaced confidence. This article explores what AI code agent failures reveal about AI product trust—and why designing for transparency, feedback, and human oversight matters more than ever for product teams.
Most popular articles
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5 ideal client traits for health tech projects
If you’re leading a project and you want to make the most of your agency partnership, here’s how you can stand out as a client and set the stage for a successful collaboration.
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How to calculate the ROI of UX: A guide for SaaS product leaders
UX design has measurable business value — sometimes 5–10x ROI. In this article, we’ll walk you through exactly how to calculate the ROI of UX investments using real-world SaaS examples and formulas you can plug into your business case.
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5 lessons ‘Ted Lasso’ can teach us about product leadership
When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.
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Resources for UX best practices
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