6 Lessons for strong arts organization redesigns
Here are six key lessons we’ve learned about designing effective, engaging, and adaptable websites for the arts.
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The Z Effect: How to conquer Gen Z audience engagement
Why engaging with Gen Z needs authenticity The influence of Generation Z (Gen Z) is growing. And the key to Gen Z audience engagement is authenticity. Members of Gen Z — those born between 1997 and 2012 — are now entering or preparing to enter the workforce. And their impact on companies has caused quite…
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The best way to implement AI in SaaS products
The steps to add AI features follow a similar, but slightly different core process TL;DR: Implementing AI in SaaS products requires more than just plugging in a model. Product teams need a strategic approach that includes clear use cases, solid data infrastructure, seamless integration with user workflows, and a focus on trust and transparency. This…
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Proven customer retention strategies for SaaS
Customer retention strategies for SaaS are key to long-term growth Imagine this — you’ve just spent a lot of money on SEO and digital advertising to acquire customers, only to have them walk out the door after a couple of months. Well, actually, you may not need to imagine that. SaaS products have one of…
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From good to great: Unlock what works (and what doesn’t) on healthcare websites
In this article, we’ll explain common issues and 7 ways to pinpoint them so you can make healthcare website improvements.
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The definitive checklist for HIPAA compliant website design projects
How do you make sure you embark on a HIPAA compliant website design project? we’ve compiled a checklist of essential tasks.
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3 tips to onboard existing users after a redesign
Mind the gap and onboard existing users when your product has changed When you redesign an existing software or website, it’s important not to forget about the people who were familiar with your old design. The more radical the redesign, the more likely your existing users will feel lost and confused. Since customer retention is…
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How to improve the first-time experience in B2B software
For software solutions to truly be successful, it’s important that it provides an excellent first-time experience for users.
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How to develop a UX strategy for a new product
To ensure a successful outcome, it’s important to start with a clear and well thought-out UX strategy for a new product.
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Why your app sucks: Common UX issues in B2C authentication
Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets,…
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How cognitive psychology can improve your user’s experience
Use psychology to lessen cognitive load and help users Psychology is considered the heart of UX because it is the study of the human mind and behavior. When applied correctly, psychology principles make a big difference in a user’s experience with a product. That’s why there are multiple UX laws based on these principles. In…
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How to hire a UX agency: 5 questions product leaders should ask
Before you sign a contract with a UX agency, ask these five questions to evaluate their process, team structure, values, and results. This guide helps product leaders choose the right partner for long-term UX success.
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How to run a product competitive analysis that drives strategy (with free tool)
Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis.
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Dos and dont’s for using images in products
Images are a powerful tool for websites and digital products Visuals communicate the personality you’re trying to attract, the mood you want users to empathize with, and the feeling you want your users to leave with after using your product. And there are do’s and don’ts for using images in products and websites. Why are…
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How to apply user feedback: A surefire 5-step method
Follow these five steps to apply user feedback Now that you have done your research, it’s time to apply user feedback. You’ll need to leverage user feedback to gain further understanding of your users. You’ll also gain insights that enable you to make meaningful improvements to the product experience. In part one of our article,…
