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Best Practices Blog Posts

best practices

Design

B2B SaaS design vs B2C SaaS design

How designing for B2B SaaS products is different from vs B2C SaaS products B2B SaaS product design has fundamental differences from designing B2C products. When designers work on B2B products, they need to approach key areas differently. Why? Because of the differences in how B2B companies use products. To be brutally honest, I came into […]

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Design

How to design for a CMS

UX design for content management systems isn’t the same as designing for a static application Design for a CMS requires specific design techniques that allow for reusability and flexibility without breaking the design. It’s no secret that a large majority of web applications — including mobile apps — are powered by CMS. These include WordPress, […]

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Design

Designing voice interfaces

What designers need to know about designing for voice apps Designing apps that use speech recognition software are fundamentally different from designing screens. Without visual guides, designers must focus on the UX writing and voice interaction of the app. Creating a voice user interface means the personality of the app is unseen and must be […]

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Design

A Quick Guide to User Onboarding

What is Onboarding? When users first step into a product, they are bombarded with new functions. The services you offer may seem obvious to you. However, users with no knowledge of the process will have difficulty understanding your intentions. This is where user onboarding comes into play. Onboarding is the form of actively guiding users […]

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Business
Illustration for customer retention

How to measure retention in your digital products

Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not […]

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Tips & Advice
An illustration of two individuals disagreeing on the right path to take

5 UX Blunders: Design Consistency

Design consistency is important for user experience Why you need to understand how the human mind works It can be exciting to develop innovative ways to design your website. Each page is developed to suit the user’s needs. Whether they are looking for directions to a brick and mortar storefront or want to learn more […]

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Tips & Advice
An Illustration of an excited user celebrating responsive design

5 UX Blunders: Responsiveness

The benefits of responsive design Did you know that designing the same site for different platforms increases traffic? Responsive design is smart design. Globally, 56 percent of internet traffic comes from mobile users. Desktop users take up 42 percent, and the remaining usage comes from tablet users. Responsive, mobile-first design practices can help to get […]

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Tips & Advice

5 UX Blunders: Know Your Customer Base

Not knowing your customer base can prevent you from reaching your goals How to collect the data necessary to create a strong understanding of your user Have you checked to make sure your product has a customer base before launching? It’s easy to assume that, if you and friends around you have a need, that […]

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Tips & Advice
Illustration of UX designer testing a mobile application with a customer

5 UX Blunders: Accessibility

Designs that work for everyone What to consider when designing accessibly Accessibility in design means creating experiences that allow anyone, even those with disabilities, to easily use your product. Hence, to design accessibly is to design inclusively. There are special considerations when designing inclusively for websites and digital products. We want the same resources available […]

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Tips & Advice
Frustrated Person Sleeping On Desk Because They Have Bad Customer Retention

5 UX Blunders: Customer Retention

Thoughtful user experiences can positively impact customer retention Tips to improve customer retention There are many UX tricks that improve customer retention. Essentially, all you need is a: Thoughtful Instructive Inclusive Consistent design Picture this… You’ve developed an exciting, new product. You’ve rolled out your onboarding. Not only that, but you’re confident you have developed […]

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Design

UX Portfolio: Tips to Make a Winning Portfolio

Ask the Designer: UX Portfolio best practices  Video Transcript If you’re a UX designer like me, you’ve probably been told that having a ux portfolio is essential. The question is – why? Portfolios show hiring managers, product managers, other designers, and others the work you’ve done, so they can assess whether you will be […]

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UX Research

A Guide for User Testing

User testing can be very beneficial to the design and development of a project. Whether the product is a digital experience or a physical object, getting feedback from users who have no experience with the project is crucial to get valuable unbiased opinions.

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