Standard Beagle Blog

Best Practices Blog Posts

Business
Vector illustration of cartoon young adult man in a blue suit with arms outstretched and doodle abstract elements on background

5 questions to evaluate and hire an agency for UX projects

The right way to evaluate an agency for UX is knowing what questions to ask (and what not to ask) “I don’t want to make a mistake in this. It has to be right,” he told me as we started to wrap up our Zoom meeting. I was presenting to the CEO of a B2B […]

Read More
Tips & Advice
A competition winner, Young female running character crossing the finish line, Red ribbon concept

How to do a product competitive analysis

Performing a product competitive analysis is a smart, strategic move Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis. Just because you know a need is not being met by any other product and your product idea or MVP fulfills that need, it doesn’t mean you shouldn’t […]

Read More
Design
Rocket launch from laptop screen. Rocket taking off. Business Start up, Launching new product or service. Successful start-up launch new business project. Creative or innovative idea. Rocket launch

Dos and dont’s for using images in UX

Images are a powerful tool for UX designers Visuals communicate the personality you’re trying to attract, the mood you want users to empathize with, and the feeling you want your users to leave with after using your product. And there are do’s and don’ts for how to use images in UX design. Why are images […]

Read More
UX Research

How to apply user feedback successfully

Follow these five steps to apply user feedback Now that you have done your research, it’s time to apply user feedback. You’ll need to leverage user feedback to gain further understanding of your users. You’ll also gain insights that enable you to make meaningful improvements to the product experience. In part one of our article, […]

Read More
UX Research

6 methods to gather user feedback

This is Part 1 of a two-part series on gathering user feedback. Gather user feedback after initial launch to remain competitive There are many important moving parts when it comes to winning in B2B SaaS. And setting up a regular cycle to gather user feedback is a key component to success. Preliminary research on the […]

Read More
Design
Web development. Young female character writing a code on a desktop computer. Modern technologies. Tech industry. Startup. Flat editable vector illustration, clip art

7 principles for SaaS onboarding

The right methods for SaaS onboarding can keep you on the right track Read an in-depth explanation of onboarding in our quick guide to user onboarding article. What is SaaS onboarding? SaaS (Software as a Service) onboarding is a technique for helping new users successfully get started and use cloud-based software. This technique is important […]

Read More
Design

Bad user experiences and how to fix them

Are you sure your product is free of bad UX? How often do you come across bad user experiences (UX)? For example, bad UX could be a website where the navigation takes you a couple minutes to find what you’re looking for. Or maybe you bought a neat gadget, only to find yourself carefully reading […]

Read More
UX Research
Example of a basic competitive analysis for taxi mobile applications

Competitive analysis importance for B2B products

A competitive analysis provides a direction for B2B products UX designers should conduct competitive analyses to ensure that B2B products remain relevant. Unless you’re operating in the blue ocean, it’s rare that products are alone in a market. To outrun competitors, industries often focus on producing new products, features, or exclusive solutions with latest technology […]

Read More
Business

Why successful companies invest in UX during downturns

To remain competitive, companies should invest in UX rather than cutting it to reduce costs Intentional user experience (UX) research, design and development is a regular causality of project cost cutting, but successful companies avoid doing this and rather make an investment in UX. Companies that cut UX investment in economic downturns are short-sighted, and […]

Read More
Design
Facepalm gesture. Problem. Trouble. Young female character with a hand palm on a forehead. Conceptual flat editable vector illustration, clip art

Avoid information overload in B2B software

Users will give up on B2B software when they feel overwhelmed Information overload can lead to stress and even stop people from taking action. That’s bad news for B2B software companies that depend on their customers to buy and use their products effectively. So how can these products avoid information overload and improve usage? The […]

Read More
Design
A laptop display with open program email windows, calendar and chat app

4 ways to avoid unintended design consequences

Designers aren’t looking for unintended consequences Designers often don’t consider what consequences — good AND bad — can arise from their designs. The reason? Human psychology. But there are four things designers can do to try to avoid unintended consequences. What are unintended consequences in design? One example of unintended consequences is cyberbullying. Today more […]

Read More
Tips & Advice
A social media network app interface, a young female Asian user digital profile

Why your products need mobile optimization

Poor mobile optimization can drive users away It’s imperative for modern digital products to focus on mobile optimization. Usability issues on a mobile site are five times more likely to drive users away without completing their tasks. Research has also shown that 70 percent of online shoppers will abandon their carts if the user experience […]

Read More