This week we’re celebrating the Live Music Capital of the World. Standard Daniel here, and hot dog am I excited to share with you this week’s playlist; songs from deep in the heart of the capital of Texas. As a life long Texan, I have a deep love for my home state, but Austin shares […]

We’re celebrating the strong Woman in our lives, and the strong women in our ears. Some philosophers have said that girls “make the rocking world go round.” (Freddie Mercury) Other introspective souls have noted that “it’s a man’s world,” but then clarified that it would be “nothing without a woman or a girl.” (James Brown) […]

We’re celebrating Torchy’s Tacos this week. One of our favorite taco joints just launched their Torchy’s Family Foundation website and so we put together a playlist that reflects our feelings when we sink our teeth in a delicious taco. Much like the love put into every savory taco, we made sure this playlist was balanced, […]

Listen while you work. Each week, we’re sharing a curated Spotify playlist with tunes we recommend, loosely related to the theme of the week. This week, we couldn’t stop thinking about food! One of the few constants in an increasingly inconsistent world is food, whether that’s your favorite soda or your number one taco spot […]

Taking advantage of social media can help your business tremendously. Follow these short steps to increase your brand value and reach more users.

If you have been ignoring Snapchat for your brand, it may be time to rethink your marketing options. Snapchat is one of the fastest growing social media platforms, and with more than 178 million users, it’s one you can’t afford to keep ignoring. Let’s look at the stats (according to Snapchat) 178 Million – Average […]

  It is often said that our personal social media accounts are our highlight reels. “Unfiltered: Do Women need to get real on Instagram?” was a SXSW panel presented by Ashley Ford from Buzzfeed, Lori Leibovich of Time Inc/Real Simple, Stacey London (Style expert/TV personality, and Busy Phillips of Cougartown (TV actor). This panel covered […]

Build a network by playing radio host I’ll be honest with you. When I first started podcasting, it was for the same reason a lot of businesses start a podcast — they want to increase awareness of their company. I did a Google search of “How to use podcasting to grow your business” and there […]

Want to create fun, real insights into your brand or company culture? Try doing a Facebook live video. Facebook Live, which launched in April 2016, has had a huge influence on how people share and consume content. Within a year of launch, popularity rose 330%.* Facebook Live videos are also viewed 3 times longer than […]

Advertising on Instagram started not long after Facebook acquired the brand. This opened up a lot of new doors for businesses that were already using Instagram. One of our older and most popular blog posts was “5 Do’s and Dont’s of Using Instagram for Business”, so it is no surprise to us that Instagram now […]

Does your company have a social media policy? If not, you should think about implementing one. Stephanie Perkins, an employment attorney with Jackson Lewis, spoke with Standard Beagle all about social media policies. She explained why every company, small or large, needs to have one in place. Perkins recommends that any company who has a […]

Marketing used to be centered around the four P’s (product, price, place, promotion), but within the past few years these have become less relevant. There has been a shift in the world of marketing, web, and social media and these four P’s that we all know so well have been transformed into the four C’s […]