Taking advantage of social media can help your business tremendously. Follow these short steps to increase your brand value and reach more users.

If you have been ignoring Snapchat for your brand, it may be time to rethink your marketing options. Snapchat is one of the fastest growing social media platforms, and with more than 178 million users, it’s one you can’t afford to keep ignoring. Let’s look at the stats (according to Snapchat) 178 Million – Average […]

  It is often said that our personal social media accounts are our highlight reels. “Unfiltered: Do Women need to get real on Instagram?” was a SXSW panel presented by Ashley Ford from Buzzfeed, Lori Leibovich of Time Inc/Real Simple, Stacey London (Style expert/TV personality, and Busy Phillips of Cougartown (TV actor). This panel covered […]

Build a network by playing radio host I’ll be honest with you. When I first started podcasting, it was for the same reason a lot of businesses start a podcast — they want to increase awareness of their company. I did a Google search of “How to use podcasting to grow your business” and there […]

Want to create fun, real insights into your brand or company culture? Try doing a Facebook live video. Facebook Live, which launched in April 2016, has had a huge influence on how people share and consume content. Within a year of launch, popularity rose 330%.* Facebook Live videos are also viewed 3 times longer than […]

Advertising on Instagram started not long after Facebook acquired the brand. This opened up a lot of new doors for businesses that were already using Instagram. One of our older and most popular blog posts was “5 Do’s and Dont’s of Using Instagram for Business”, so it is no surprise to us that Instagram now […]

Does your company have a social media policy? If not, you should think about implementing one. Stephanie Perkins, an employment attorney with Jackson Lewis, spoke with Standard Beagle all about social media policies. She explained why every company, small or large, needs to have one in place. Perkins recommends that any company who has a […]

Marketing used to be centered around the four P’s (product, price, place, promotion), but within the past few years these have become less relevant. There has been a shift in the world of marketing, web, and social media and these four P’s that we all know so well have been transformed into the four C’s […]

It’s been quite a while since we shared a Friday Favorite, but this new site just begs to be shared! Canva is one of my new go-to websites when I need to create a quick image for a blog or social post. For those who may not have a graphic designer on staff or a […]

Instagram has become one of the most popular forms of social media and one of the most popular ways for social media users to share photos and short videos with their followers since its launch in October of 2010. Instagram is about engaging followers. Instagram allows companies, individuals, non-profits, etc to share their stories in […]

While at SXSW, I attended the PBS Social Media session which featured the social media teams of Masterpiece, Antiques Roadshow and American Experience.   The biggest shock to me was that these “teams” actually consisted of one single person for each show.  And it wasn’t even their full time gig! Some of their best practices that […]

Businesses can use Snapchat for promotions, providing fast and simple video answers to customer questions, sharing behind the scenes photos and videos to engage consumers, and to stand out from competitors with their “Snapchat stories.”