Email marketing is 40 times more effective than social

Email marketing is 40 times more effective than social

We can all admit that email is not the coolest kid on the block. It’s not hip like Pinterest or Instagram. People aren’t going to have viral email newsletters and it won’t ever be a cleaver hashtag (unless it’s #emailstillworks). These days it seems more and more marketing agencies are pushing companies to use social…

Standard Beagle certified as Women-Owned Business Enterprise

Standard Beagle certified as Women-Owned Business Enterprise

State HUB (Historically Underutilized Business) certification follows This month, after a 3 month application process, Standard Beagle Studio LLC was certified by the City of Austin as a Women-Owned Business Enterprise. Because of this certification, Standard Beagle has requested certification from the State of Texas HUB program. Certification is expected within days. According to the…

How to lose a client

How to lose a client

If you want to lose a client, follow these tips. If you don’t — learn from these tips about what not to do. Working with clients can be challenging, but it’s also incredibly rewarding. I’ve been fortunate to work with clients for more than five years, and I’ve learned a thing or two along the…

Lessons from my 9 year old – knowing your brand

Lessons from my 9 year old – knowing your brand

Over the weekend, I went with my daughter to a “Glamtrapaneur” event put on by Girl Scouts of Central Texas. The event featured various female entrepreneurs who spoke to the girls, as well as having each girl create their distinct bracelet line to be later presented to council leaders. For 4 hours Sunday afternoon, the…