Content Strategy 101

Content Strategy 101

Content is not only the written copy on your website, but it also includes photos, video, podcasts, info-graphics, illustrations, music, articles, and more. Content is the entire reason people come to your website, right? They are trying to find something and this is where they have landed looking for that ‘something.’ Making sure you are…

What I learned about being a leader from the best bosses in my life

What I learned about being a leader from the best bosses in my life

As Standard Beagle has grown, I suddenly find myself looking and acting a lot more like a manager than ever before. I’ve managed a lot of stuff — projects, client relations, myself. But managing employees — people — is pretty new for me. Now I’m the boss, and I feel like I’m moving into new…

What a professional web designer can do

What a professional web designer can do

This is a common question among business owners who are trying to cut costs by designing their websites themselves. With the growing amount of online tutorials, software, and platforms like Wix, Squarespace, and Weebly, it is becoming more commonplace for businesses to try build their own websites instead of hiring an outside company.  While those free platforms can…

The 4 C’s of social media: Content, Conversations, Community, and Connections

The 4 C’s of social media: Content, Conversations, Community, and Connections

Marketing used to be centered around the four P’s (product, price, place, promotion), but within the past few years these have become less relevant. There has been a shift in the world of marketing, web, and social media and these four P’s that we all know so well have been transformed into the four C’s…

The five advantages and disadvantages of being a woman in tech

The five advantages and disadvantages of being a woman in tech

Being a woman in tech is less of a stigma these days but there is still a problem with women not being taken as seriously in this male-dominated field. Four powerful women in the tech world led a panel at SXSW this year about having “girl power” and being a woman in today’s world working…

What we learned at SXSW: “5 digital habits to rock your brand”

What we learned at SXSW: “5 digital habits to rock your brand”

Last week we talked about “How to be flaw-some as a digital leader” from speaker Eric Qualman. We talked about what being flaw-some means by highlighting his most interesting points in his SXSW presentation. Qualman also spoke about five digital habits to rock your brand, which are the keys to being a leader in a digital…

What We Learned at SXSW: “How to be flaw-some as a digital leader”

What We Learned at SXSW: “How to be flaw-some as a digital leader”

You immediately know a SXSW session is going to be interesting when you walk into the room and see the presenter wearing goofy lime green glasses with no lenses. Erik Qualman of Equalman Studios is a motivational speaker in the digital world and has been referred to as the “Digital Dale Carnegie.” Qualman has even…

What We Learned at SXSW: “How to be a great designer”

What We Learned at SXSW: “How to be a great designer”

One of the best sessions I attended at SXSW 2015 on a personal and professional level was one led by Michael Nieling, Founder and Creative Director of Ocupop. He is one of those people who has you laughing constantly and is always testing his boundaries with the things he says and does. This makes people…

What We Learned at SXSW: “How to make failure work for you”

What We Learned at SXSW: “How to make failure work for you”

Working in the creative world isn’t always easy. It is hard to keep the creative juices flowing when you are expected to do so for your job everyday of the week. Even if you are a creative individual it is tough to find ways to keep your brain constantly thinking of new and innovative ideas…

5 do’s and 5 don’ts of using Instagram for business

5 do’s and 5 don’ts of using Instagram for business

Instagram has become one of the most popular forms of social media and one of the most popular ways for social media users to share photos and short videos with their followers since its launch in October of 2010. Instagram is about engaging followers. Instagram allows companies, individuals, non-profits, etc to share their stories in…

7 social media tips from the PBS social media experts

7 social media tips from the PBS social media experts

While at SXSW, I attended the PBS Social Media session which featured the social media teams of Masterpiece, Antiques Roadshow and American Experience.   The biggest shock to me was that these “teams” actually consisted of one single person for each show.  And it wasn’t even their full time gig! Some of their best practices that…