The team at Standard Beagle regularly shares deep insights and best practices you can use as your design and create your own products and services.
Look to our blog for expertise in UX design, research, and other industry topics. We may have used AI to outline or assist with writing, but all of these articles are 100% conceived and edited by real humans.
We publish UX design articles as well as the latest insights into product design, usability, accessibility and more.
What if your team could spot UX issues before they ever hit production? This guide explores five ways usability testing delivers strategic value — backed by real results from our work with Circlage.
They may look similar, but these personas serve different purposes TL;DR: User personas are research-based profiles that help product teams design with real users in mind. This article breaks down the difference between product management personas and marketing personas, explains how to create personas based on actual data (not guesswork), and shows how they can…
Editor’s Note: This post was written in March 2020 as we navigated the early days of remote work. While it captures a unique moment in our team’s history, our focus today is on helping product leaders build resilient teams through UX strategy. Explore our latest content for current insights. UPDATE: March 16, 2020 – All…
Companies that invest in UX design navigate economic downturns by understanding users TL;DR: Economic uncertainty forces tough decisions, but cutting back on UX strategy isn’t the answer — it’s a missed opportunity. A strong UX strategy can reduce churn, improve efficiency, and give your product a competitive edge when budgets are tight. This article outlines…
Beyond the lawsuits: Why accessibility is a product strategy, not a checklist TL;DR: ADA website compliance plays a bigger role than many realize—it can expand your reach, protect your business from legal risk, and boost user trust. For B2B SaaS and health tech companies, meeting accessibility standards like WCAG isn’t just about checking a box….
We launched The FRP podcast to connect with leaders we admired and grow meaningful relationships. It worked — but not without challenges. In this post, we reflect on what we learned, why we paused the show, and how the experience shaped our approach to content, networking, and growth.
Burnout, scope creep, and the quiet power of saying no TL;DR: Setting boundaries is a strategic necessity for product leaders. In this article, we explore how setting boundaries in product teams improves focus, prevents burnout, curbs scope creep, and aligns stakeholder expectations. Drawing on trusted sources and real-world examples, the piece reframes boundaries as powerful…
Product leaders often sprint toward solutions—only to realize they were solving the wrong problem. In fast-moving industries like SaaS and health tech, that mistake can be costly. This article explores how design thinking offers a user-centered, iterative approach to building products that truly resonate.
With the January 15th United States Court Of Appeals For The Ninth Circuit handing down an opinion in Robles v. Dominos Pizza, it’s clear that site owners are going to need to really look at how their websites (and mobile apps) are complying with the American with Disabilities Act.
User testing can be very beneficial to the design and development of a project. Whether the product is a digital experience or a physical object, getting feedback from users who have no experience with the project is crucial to get valuable unbiased opinions.
Burnout, blame loops, and deadline chaos aren’t just productivity killers — they’re signs of deeper issues in how teams are led. In this thought-provoking piece, we explore how product leaders can rethink team dynamics and implement smarter team stress management strategies to support UX resilience.
Editor’s note: This post was originally published in 2018 during the rollout of WordPress’s Gutenberg editor. While it’s no longer relevant to our current work, we continue to support product teams using WordPress and other CMS platforms as part of a larger UX strategy. Learn more about our UX services. Page builder to come with…
Editor’s Note: This article was originally published in 2016 and reflects tools we no longer use. While we’ve shifted away from Yoast, our focus remains on building user-first strategies that support discoverability and performance. Learn more about our UX strategy services. Search Engine Optimization (SEO) is a phrase that gets thrown around a lot in…
TL;DR: This article was originally published in 2016 and reflects a past focus. Standard Beagle now specializes in UX strategy and product design for B2B SaaS and health tech teams. Explore our latest content for current insights. What is content marketing? Content marketing is pretty simple actually, it’s the distribution of content that draws potential…
Cindy Brummer, Creative Director and Founder of Standard Beagle Studio was recently named to the National Small Business association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis.
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
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