If you have been ignoring Snapchat for your brand, it may be time to rethink your marketing options.
Snapchat is one of the fastest growing social media platforms, and with more than 178 million users, it’s one you can’t afford to keep ignoring.
Let’s look at the stats (according to Snapchat)
178 Million – Average daily active users globally
25+ – Average number of times daily active users open the app each day
30+ – Average minutes spent in the app each day by daily active users
60%+ – Average percentage of daily active users who create with the in-app camera every day
So, how do you engage?
Snapchat has made it easy for marketers and agencies of all budgets to advertise. While some of the nationwide filter takeovers may run over $500k, there are also options for small businesses and individuals to get the word out for as little as $5.99.
Build brand awareness with Snap Ads
Snap Ads are full-screen, 100% viewable, and have audio on by default. So they are sure to be seen! According to MediaScience, These Snap Ads have twice the visual attention than Facebook ads, and 1.3 times higher than YouTube. It’s been reported that 58% of college students are more likely to purchase a product or service if they were sent a coupon on Snapchat.
Create Custom Geo-Filters
If you have an event or just want to make it known you are in the area, Snapchat makes it simple to create a custom geofilter to reach your audience. These targeted filters have usually been used to reach local audiences, announce company news or engage with a local cause.
You can either use one of the set Snapchat templates or create your own. All you need to do is add your logo or text, your dates you wish your filter to run, the square footage of your filter, and viola, you are done! Your cost is dependant on the square footage you set for your filter, they have a simple to use geo slider to help you set your budget.
Create a Sponsored Lens
Snapchatters love filters. You will find a lot of big brands creating these filters when they have a new product launch. Brands like Taco Bell, Revlon, and even Toyota have been adopters of these sponsored lenses as way to reach their audience. You can use one of the pre-designed filters for a big event, like a wedding or end of season sale. The only system makes creating this filter just as easy as the Geo-filter.
Promoted Stories
In November 2017 Snapchat introduced Promoted Stories . This new feature is a way for brands to tell their stories in the same way Snapchatters and Discover publishers tell theirs. You can find these Promoted Stories on the Discover screen where millions of Snapchatters go daily to watch Stories and keep up on what’s new. Promoted Stories get their own tile between tiles from publishers, creators, and the community.
Want a free option?
Use the platform daily to showcase your daily operations, show your brand identify. Share snaps of behind the scenes product launches, or use it to hint out new items. The more you engage and share, the better your reputation on the app. You can also add a direct URL to your snaps if you want to send your Snap audience off to your own website or product page.
So, whether you have a half a million dollar budget, or a $20 budget, there are options for you to use this visual storytelling app to engage your audience .
Sources:
MediaScience Whitepaper http://www.mediasciencelabs.com/wp-content/uploads/2015/02/Snapchat_MS_How-Mobile-Video-Ad-Formats-Drive-Attention_June2016.pdf
https://forbusiness.snapchat.com/
https://blog.hootsuite.com/snapchat-statistics-for-business/
