Standard Beagle Blog
March 6, 2023
Why does UX make such a difference? And how can you predict the ROI of UX? User experience design — also called UX — can have a significant return on investment (ROI) for companies that invest in it. So how can you predict the ROI of UX? One of the most cited stats is that […]
February 6, 2023
Use psychology to lessen cognitive load and help users Psychology is considered the heart of UX because it is the study of the human mind and behavior. When applied correctly, psychology principles make a big difference in a user’s experience with a product. That’s why there are multiple UX laws based on these principles. In […]
January 23, 2023
404 errors can be opportunities to help users Every once in a while, We’ve likely all come across a 404 error page while surfing the web. You really can’t avoid experiencing a problem or spotting a mistake when it comes to technology. But, do you remember what action you took when you encountered that latest […]
December 12, 2022
Images are a powerful tool for UX designers Visuals communicate the personality you’re trying to attract, the mood you want users to empathize with, and the feeling you want your users to leave with after using your product. And there are do’s and don’ts for how to use images in UX design. Why are images […]
October 24, 2022
Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user […]
October 17, 2022
Are you sure your product is free of bad UX? How often do you come across bad user experiences (UX)? For example, bad UX could be a website where the navigation takes you a couple minutes to find what you’re looking for. Or maybe you bought a neat gadget, only to find yourself carefully reading […]
October 3, 2022
Without the right voice and tone, product UX can fall flat We often associate the voice and tone of the writing in B2B products with branding, but it also impacts the user experience (UX). How users interpret the text on the screen can have just as much of an impact on the UX as its […]
September 12, 2022
To remain competitive, companies should invest in UX rather than cutting it to reduce costs Intentional user experience (UX) research, design and development is a regular causality of project cost cutting, but successful companies avoid doing this and rather make an investment in UX. Companies that cut UX investment in economic downturns are short-sighted, and […]
August 8, 2022
5 reasons your company might need a website redesign Is your website attracting customers or turning them away? If it’s turning people off, it’s probably time for a website redesign. But how do you know? Fact: It takes about 50 milliseconds (that’s 0.05 seconds) for someone to form an opinion about your website. That opinion […]
July 27, 2022
2 UX projects nominated for awards The 2022 UX Design Awards announced nominations and Standard Beagle has two projects honored. Judges nominated Standard Beagle’s design work for Circlage’s surgical evaluation platform and MedNet’s clinical database platform from among 124 projects to compete in the global competition for user experience excellence. These entries now move to […]
July 25, 2022
Poor usability with workplace applications is no secret The usability requirements and tradeoffs for workplace app designs are different from consumer apps. As UX experts, we have to focus on different points. For consumer apps, we tend to focus on the UI and fix show-stopping roadblocks. Meanwhile, for workplace apps we must focus on making […]
July 11, 2022
Designers aren’t looking for unintended consequences Designers often don’t consider what consequences — good AND bad — can arise from their designs. The reason? Human psychology. But there are four things designers can do to try to avoid unintended consequences. What are unintended consequences in design? One example of unintended consequences is cyberbullying. Today more […]