User Experience Blog Posts

Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user […]

Are you sure your product is free of bad UX? How often do you come across bad user experiences (UX)? For example, bad UX could be a website where the navigation takes you a couple minutes to find what you’re looking for. Or maybe you bought a neat gadget, only to find yourself carefully reading […]

Without the right voice and tone, product UX can fall flat We often associate the voice and tone of the writing in B2B products with branding, but it also impacts the user experience (UX). How users interpret the text on the screen can have just as much of an impact on the UX as its […]

To remain competitive, companies should invest in UX rather than cutting it to reduce costs Intentional user experience (UX) research, design and development is a regular causality of project cost cutting, but successful companies avoid doing this and rather make an investment in UX. Companies that cut UX investment in economic downturns are short-sighted, and […]

5 reasons your company might need a website redesign Is your website attracting customers or turning them away? If it’s turning people off, it’s probably time for a website redesign. But how do you know? Fact: It takes about 50 milliseconds (that’s 0.05 seconds) for someone to form an opinion about your website. That opinion […]

2 UX projects nominated for awards The 2022 UX Design Awards announced nominations and Standard Beagle has two projects honored. Judges nominated Standard Beagle’s design work for Circlage’s surgical evaluation platform and MedNet’s clinical database platform from among 124 projects to compete in the global competition for user experience excellence. These entries now move to […]

Poor usability with workplace applications is no secret The usability requirements and tradeoffs for workplace app designs are different from consumer apps. As UX experts, we have to focus on different points. For consumer apps, we tend to focus on the UI and fix show-stopping roadblocks. Meanwhile, for workplace apps we must focus on making […]

Designers aren’t looking for unintended consequences Designers often don’t consider what consequences — good AND bad — can arise from their designs. The reason? Human psychology. But there are four things designers can do to try to avoid unintended consequences. What are unintended consequences in design? One example of unintended consequences is cyberbullying. Today more […]

This is part two of a two-part series on the best practices for designing with images. Read part one here. Inattention to images can slow down web performance and hurt your metrics. Here’s how designers can ensure they are optimizing images for web performance! Website performance is an essential factor for improved user experience and […]

This is part one of a two part series on the best practices for designing with images. Designing with images increases engagement Why? Humans are visual creatures This is why visuals matter when it comes to capturing the attention of people. In this article, we will review five best practices for designing with images that […]

The Villainy of Deceptive UX   When a website is not providing the results you need, it can be tempting to trick users to navigate, interact, or behave the way you need. Initially, it may work in your favor. However, it will create animosity towards your product and brand that will ultimately turn users away […]

UX Design is a lucrative investment. “Every $1 invested in UX results in a return of $2 to $100” is a commonly used phrase in the UX design sphere. However, investing in research and design can feel less like an investment, and more like a sunk cost. When success can vary, investing in UX may […]