A/B testing is a vital tool for product optimization   A/B Testing Compares Success Rates User experience research helps create the ideal experience for your product. It aligns both customer and business goals, reveals strengths and weaknesses, and ultimately saves you money. By testing your digital product with users, you increase your return on investment […]

Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not […]

Design consistency is important for user experience Why you need to understand how the human mind works It can be exciting to develop innovative ways to design your website. Each page is developed to suit the user’s needs. Whether they are looking for directions to a brick and mortar storefront or want to learn more […]

Not knowing your customer base can prevent you from reaching your goals How to collect the data necessary to create a strong understanding of your user Have you checked to make sure your product has a customer base before launching? It’s easy to assume that, if you and friends around you have a need, that […]

Thoughtful user experiences can positively impact customer retention Tips to improve customer retention There are many UX tricks that improve customer retention. Essentially, all you need is a: Thoughtful Instructive Inclusive Consistent design Picture this… You’ve developed an exciting, new product. You’ve rolled out your onboarding. Not only that, but you’re confident you have developed […]

How improving the user experience can help you improve KPIs Successful organizations measure and track results, and organizations that invest in a better user experience are twice as likely to consistently achieve their goals. Improving the user experience can improve key metrics and help you reach your year-end targets. In fact, user experience design can […]

Ask the Designer: UX Portfolio best practices  Video Transcript If you’re a UX designer like me, you’ve probably been told that having a ux portfolio is essential. The question is – why? Portfolios show hiring managers, product managers, other designers, and others the work you’ve done, so they can assess whether you will be […]

Dark patterns intentionally mislead you Dark patterns are experiences that are designed to trick you into doing things you typically wouldn’t want to do. These are often carefully created user interface elements that aim to deceive the user. Harry Brignull was the first UX specialist to coin the term dark patterns to describe these deceptive […]

Standard Beagle Co-Founder and Creative Director Cindy Brummer is among the authors chosen for "97 Things Every UX Designer Should Know" from O'Reilly Media.

Fierce Females is a new series of interviews with women in design. This series is intended to spotlight women in the design community and spark inspiration for anyone interested in design.

Why designers and developers should talk more Designer-developer communication improves product team efficiency. When designers and developers spend more time communicating, it’s easier to keep constraints on top of mind. Designers can also improve their process to ensure the developer can easily understand their decisions and ultimately can create a frictionless experience. There was a […]

Why we chose Figma It is important for companies to frequently reassess how they do things. One of the drawbacks of investing in new tools is the resources it takes to try out new software. Sometimes, a team may agree to try a new tool, but don’t necessarily take the time to learn. This can […]