B2B buyers operate with a specific goal in mind In B2B ecommerce, the real winners are prioritizing usability and functionality to help customers find exactly what they need. They are focusing on a friction-free user flow to increase B2B conversions. Designing an intuitive, smooth site experience makes a world of difference for B2B buyers, who…
In this article, we explain 5 more essential features that providers should highly consider incorporating into their healthcare website.
Attract new patients through your website redesign When patients search for a new doctor or information about a medical problem, the first thing most people do is go online. Attracting new patients is such a huge part of any healthcare practice that if you don’t have a quality, and user friendly website, then you’re potentially…
Mind the gap and onboard existing users when your product has changed When you redesign an existing software or website, it’s important not to forget about the people who were familiar with your old design. The more radical the redesign, the more likely your existing users will feel lost and confused. Since customer retention is…
UX design has measurable business value — sometimes 5–10x ROI. In this article, we’ll walk you through exactly how to calculate the ROI of UX investments using real-world SaaS examples and formulas you can plug into your business case.
Use psychology to lessen cognitive load and help users Psychology is considered the heart of UX because it is the study of the human mind and behavior. When applied correctly, psychology principles make a big difference in a user’s experience with a product. That’s why there are multiple UX laws based on these principles. In…
404 errors can be opportunities to help users Every once in a while, We’ve likely all come across a 404 error page while surfing the web. You really can’t avoid experiencing a problem or spotting a mistake when it comes to technology. But, do you remember what action you took when you encountered that latest…
Images are a powerful tool for websites and digital products Visuals communicate the personality you’re trying to attract, the mood you want users to empathize with, and the feeling you want your users to leave with after using your product. And there are do’s and don’ts for using images in products and websites. Why are…
Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user…
Are you sure your product is free of bad UX? How often do you come across bad user experiences (UX)? For example, bad UX could be a website where the navigation takes you a couple minutes to find what you’re looking for. Or maybe you bought a neat gadget, only to find yourself carefully reading…
Without the right voice and tone, product UX can fall flat We often associate the voice and tone of the writing in B2B products with branding, but it also impacts the user experience (UX). How users interpret the text on the screen can have just as much of an impact on the UX as its…
To remain competitive, companies should invest in UX rather than cutting it to reduce costs Intentional user experience (UX) research, design and development is a regular causality of project cost cutting, but successful companies avoid doing this and rather make an investment in UX. Companies that cut UX investment in economic downturns are short-sighted, and…
5 reasons your company might need a website redesign Is your website attracting customers or turning them away? If it’s turning people off, it’s probably time for a website redesign. But how do you know? Fact: It takes about 50 milliseconds (that’s 0.05 seconds) for someone to form an opinion about your website. That opinion…
2 UX projects nominated for awards The 2022 UX Design Awards announced nominations and Standard Beagle has two projects honored. Judges nominated Standard Beagle’s design work for Circlage’s surgical evaluation platform and MedNet’s clinical database platform from among 124 projects to compete in the global competition for user experience excellence. These entries now move to…
Poor table usability with workplace applications is no secret The usability requirements and tradeoffs for workplace app designs are different from consumer apps. As UX experts, we have to focus on different points. For consumer apps, we tend to focus on the UI and fix show-stopping roadblocks. Meanwhile, for workplace apps we must focus on…
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
AI-Generated Interfaces Are Shipping Fast. UX Isn’t.
What product leaders need to know for 2026.
