Understanding customers through user research can increase business lead gen results When is the last time your company spent time learning about your customers? How deeply do you understand them? Research shows CX (customer experience) has increasing importance for companies of all sizes to remain competitive. Understanding users is a key function of setting a…
UX design is a lucrative investment TL;DR: UX design isn’t a cost center — it’s a business growth engine. This article shows how investing in UX design improves ROI by increasing conversions, reducing development costs, and creating long-term product value. The top companies in the world have learned that investing in UX design improves ROI…
Goal-setting must be intentional and purposeful. In this article I’ll explain why we set goals, how to set up SMARTER goals, and how to stick the goals we’ve set.
Austin is more than just tacos and tech. It’s a powerhouse for UX. Discover how Austin UX design talent shapes our work at Standard Beagle and why it matters for product teams everywhere.
Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not…
How improving the user experience can help you improve KPIs Successful organizations measure and track results, and organizations that invest in a better user experience are twice as likely to consistently achieve their business goals. Improving the user experience can improve key metrics and help you reach your year-end targets. In fact, user experience design…
Standard Beagle Co-Founder and Creative Director Cindy Brummer is among the authors chosen for “97 Things Every UX Designer Should Know” from O’Reilly Media.
In a fast-changing design landscape, the best UX teams aren’t the flashiest—they’re the most adaptable. This article offers product leaders a practical roadmap for building future-ready UX teams through soft skills, curiosity, and a culture of continuous growth.
Hiring a junior UX designer can feel risky—but it doesn’t have to be. Learn what to look for, what to avoid, and how to support early-career UX talent so they become long-term assets to your product team.
Burnout, blame loops, and deadline chaos aren’t just productivity killers — they’re signs of deeper issues in how teams are led. In this thought-provoking piece, we explore how product leaders can rethink team dynamics and implement smarter team stress management strategies to support UX resilience.
Looking to strengthen your product team’s thinking, collaboration, and leadership? This list of 25 books—curated for PMs, UXers, and devs—offers timeless insight into building better products, together.
Cyber-security is crucial when almost every aspect of our lives is computerized. Security breaches happen often but not many can compare to the scale and severity of the Equifax data breach in 2017. In the span of around 2 months, hackers got ahold of personal information affecting 143 million Americans, roughly 44% of the population….
Build a network by playing radio host I’ll be honest with you. When I first started podcasting, it was for the same reason a lot of businesses start a podcast — they want to increase awareness of their company. I did a Google search of “How to use podcasting to grow your business” and there…
Choosing a UX design agency can feel overwhelming — but with the right approach, you can find a strategic partner who understands your goals, users, and product vision.
As the founder of a UX agency, I’ve learned some tough lessons that product leaders can use to grow, scale, and lead with more intention. Here’s what I’d share with my earlier self—and what might help you too.
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
AI-Generated Interfaces Are Shipping Fast. UX Isn’t.
What product leaders need to know for 2026.
