Standard Beagle Co-Founder to be Published

Update: The book was released in May 2021. Buy it here.

Standard Beagle Co-Founder and Creative Director Cindy Brummer is among the authors chosen for “97 Things Every UX Designer Should Know” from O’Reilly Media.

The article, “Breaking up with Bad Personas” was chosen from a pool of more than two hundred. It has gone through several rounds of editing and feedback as it begins the editorial process.

“It’s an honor to be included in this book. There were submissions from designers, researchers, and leaders from Google, Apple, Microsoft, IBM and others. I’m just so in awe of the amazing talent that contributed to this book. I’m so excited to be a part of this,” Brummer said.

The book is expected to be published in 2021.

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