Collaborative design: Harnessing stakeholder input for better results
The idea behind collaborative design is simple: involve multiple stakeholders to create relevant and effective solutions.
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5 ideal client traits for health tech projects
If you’re leading a project and you want to make the most of your agency partnership, here’s how you can stand out as a client and set the stage for a successful collaboration.
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Top UX stats for 2025 every product leader should know
Use these stats to convince the higher ups about why to invest in UX If you’re like me, you know UX is important, but you still run across clients or leaders who don’t understand the value. These top UX stats for 2025 will help bolster your case. Why is it hard to convince people to…
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Email authentication best practices for 2025
Avoid these common email authentication mistakes to protect your domain and improve deliverability A lot has changed in email authentication best practices since we first started helping our clients set up their websites. Email remains a cornerstone of business communication, but it’s also one of the primary targets for cybercriminals. Email providers are trying to…
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How product leaders can build effective UX teams leveraging non-UX skills
When product leaders start tapping into their team’s non-UX skills and unique expertise, they’ll be surprised by how much those skills can transform the user experience.
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Proven customer retention strategies for SaaS
Customer retention strategies for SaaS are key to long-term growth Imagine this — you’ve just spent a lot of money on SEO and digital advertising to acquire customers, only to have them walk out the door after a couple of months. Well, actually, you may not need to imagine that. SaaS products have one of…
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3 ways product leaders can leverage AI
Give users a reason to be excited about AI in your product We are in an age I like to call the “Great AI Race.” Leaders are looking for ways to quickly leverage AI and add it to their products and not lose this race. Evidence of the AI race is all around us. AI…
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How to develop a UX strategy for a new product
To ensure a successful outcome, it’s important to start with a clear and well thought-out UX strategy for a new product.
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Is product design CapEx? What SaaS and health tech leaders need to know
Can you classify UX work as a long-term investment? This article breaks down when product design CapEx is allowed under GAAP and how the right accounting strategy can turn design into a tax-savvy, investor-friendly asset for SaaS and health tech teams.
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How to calculate the ROI of UX: A guide for SaaS product leaders
UX design has measurable business value — sometimes 5–10x ROI. In this article, we’ll walk you through exactly how to calculate the ROI of UX investments using real-world SaaS examples and formulas you can plug into your business case.
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5 lessons ‘Ted Lasso’ can teach us about product leadership
When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.
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How to hire a UX agency: 5 questions product leaders should ask
Before you sign a contract with a UX agency, ask these five questions to evaluate their process, team structure, values, and results. This guide helps product leaders choose the right partner for long-term UX success.
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How to run a product competitive analysis that drives strategy (with free tool)
Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis.
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Why you need both quantitative and qualitative data
Many people rely on only one type of data, usually the numbers. Numbers are helpful, but they don’t always tell you why something is happening. On the other hand, focusing only on user interviews or open-ended feedback might not show you how common an issue really is. By combining both types of data, you’ll see a full picture of how your product or website is performing.
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Product-centric vs user-centric: Which is better for SaaS?
Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user…
