How to ensure accessible B2B SaaS product design
When a B2B product has an accessible design, people can more easily use assistive technologies and understand information.
When a B2B product has an accessible design, people can more easily use assistive technologies and understand information.
An accessible product takes into consideration a larger population that will be able to use and access your website.
This guide provides an overview of the process of designing an accessible color palette for B2B SaaS, important for product success.
Tools that claim to make a website accessible can be really tempting for companies, but an accessibility overlay is not a long-term solution.
But despite these claims, hundreds of lawsuits have been filed against websites that use accessibility overlays.
Defining inclusive design What is inclusive design? If you’re wondering how to implement inclusive design, it helps to first understand what it is. The Microsoft Inclusive Design Team defines inclusive design like this: Inclusive Design is a methodology, born out of digital environments, that enables and draws on the full range of human diversity. Most…
Poor mobile optimization can drive users away It’s imperative for modern digital products to focus on mobile optimization. Usability issues on a mobile site are five times more likely to drive users away without completing their tasks. Research has also shown that 70 percent of online shoppers will abandon their carts if the user experience…
This is part one of a two part series on the best practices for designing with images. Designing with images increases engagement Why? Humans are visual creatures This is why visuals matter when it comes to capturing the attention of people. In this article, we will review five best practices for designing with images that…
Designs that work for everyone What to consider when designing accessibly Accessible UX design means creating digital experiences that are usable by everyone — including people with disabilities. It’s more than compliance; it’s about building inclusive, friction-free products that adapt to a diverse range of needs. For product teams, embracing inclusive product design ensures your…
Beyond the lawsuits: Why accessibility is a product strategy, not a checklist TL;DR: ADA website compliance plays a bigger role than many realize—it can expand your reach, protect your business from legal risk, and boost user trust. For B2B SaaS and health tech companies, meeting accessibility standards like WCAG isn’t just about checking a box….
With the January 15th United States Court Of Appeals For The Ninth Circuit handing down an opinion in Robles v. Dominos Pizza, it’s clear that site owners are going to need to really look at how their websites (and mobile apps) are complying with the American with Disabilities Act.

Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.




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