Why we chose Figma to streamline UX and development It is important for companies to frequently reassess how they do things. One of the drawbacks of investing in new tools is the resources it takes to try out new software. Sometimes, a team may agree to try a new tool, but don’t necessarily take the…
Learning how to use personas is key to effective UX design The user persona is a tool created by user experience designers to create empathy with the design team and stakeholders with the target user group. It’s a powerful design deliverable that connects the data from all of the research that’s been analyzed with the…
User-centeredness relies on connecting to users via empathy Empathy is one of the most important soft skills you can have, especially as a UX designer. Connecting with humans by understanding their feelings and unique view of the world allows for better understanding. Once we have a deeper understanding of the people for whom we are…
Companies that invest in UX design navigate economic downturns by understanding users Companies are worried. Coronavirus is sweeping its way across the globe. As the media covers COVID-19’s spread and impact, companies are feeling the effects. Air travel has reduced, conferences, like SXSW in Austin, have been cancelled, and retailers are seeing a run on…
Incorporating innovation into your business model can prove to be very valuable for you and your company. It is the key to success in business now. Being on the forefront and continuously evolving and innovating gives a competitive advantage to your organization.
We typically stay away from trying to determine the future, however there are a few design trends we have been noticing lately that we think will really take off in 2019. Microinteractions As users, we love those small elements that make us feel as if we are really interacting with a website – from the…
Are you not getting the traffic or conversions you think your website should be receiving? There may be things that are deterring users from using your website. Here are our top 5 ways your website might be hindering your success. Speed It is no secret that the longer your website takes to load, the more…
Following best practices for CSS animations can improve a site’s user experience The Cascading Style Sheet, more commonly known as CSS, not only styles your website in terms of colors, buttons, font selections, but can also help give users feedback and improve their experience on your site. Using a few different techniques you can really improve…
Securing your site with HTTPS is a must. As of now in 2018, Google Chrome has started labeling unencrypted websites as “unsecure” – with a large red, almost error looking icon near the address bar. All major browsers are pushing towards pointing out HTTP-only sites like this, so setting up SSL for your website isn’t…
Why do people ask designers to work for free? I’ve never understood why people ask me to design for free when they would never ask an architect, interior designer, or coffee shop to hand over a product without expecting to pay. Yet it happens frequently. Clients ask for speculative work and free pitches as a…
There’s nothing like the start of a new year to set goals, and this year I have a big one. Fresh off my success at reading 40 books in 2017, I’ve set a goal to read 50 books. I am determined to keep up the reading habit. Need help getting in the reading habit? Check…
Ever wonder what exactly UX Design is? Is there a difference between traditional design and UX Design? We sit down for a little Q&A to talk about User Experience Design and why it’s a necessary part of the development and design process.
5 simple tips for selecting a user experience agency Choosing a UX design agency for your website or digital project can be daunting, especially in cities that are saturated with talent and design firms. When you’re picking an agency, consider the following 5 quick tips to help make the process easier for you.
When it comes to hiring someone to build your website, cost is one of the biggest factors that clients face. Everyone has their own idea about how much they think web design and development should cost. Unfortunately, most people don’t understand why the cost is typically higher than they expect it to be for a…
Some companies may be hesitant to hire an outside agency because they are very skilled at what they do in-house and don’t see the need, and/or benefit. But – what if you could maximize your ROI by getting more done in less time? This is what augmenting your technology needs can do for you when…
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