Standard Beagle Blog

Content Strategy Blog Posts

content strategy

Tips & Advice
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What you need to know about content marketing

What is content marketing? Content marketing is pretty simple actually, it’s the distribution of content that draws potential clients and customers to your brand/business. Content can be distributed in a variety of ways including social media, digital marketing campaigns, and email blasts. Content gives your brand the ability to be noticed by your target market […]

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Tips & Advice

How to deal with mixed content on a website

Securing your site with HTTPS is a must. As of now in 2018, Google Chrome has started labeling unencrypted websites as “unsecure” – with a large red, almost error looking icon near the address bar. All major browsers are pushing towards pointing out HTTP-only sites like this, so setting up SSL for your website isn’t […]

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Business

What you need to know about GDPR

(Yes, you do need to understand GDPR) The question was simple enough, and yet, it was endlessly difficult to answer in a way that would make sense. Just before Memorial Day, at a pool party, a social acquaintance asked me why he had been receiving so many emails from companies about updating their privacy policies. […]

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Tips & Advice
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What to do if your SEO is suffering

If you’re running or managing a business, you’ve likely heard about “SEO,” but what does it mean? What do I do if my SEO is bad? How would you even know? SEO — search engine optimization — is the process of getting internet traffic from organic (that means free, editorial, or natural) search results on […]

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Social Media

Facebook live for your business

Want to create fun, real insights into your brand or company culture? Try doing a Facebook live video. Facebook Live, which launched in April 2016, has had a huge influence on how people share and consume content. Within a year of launch, popularity rose 330%.* Facebook Live videos are also viewed 3 times longer than […]

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Design
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Content Strategy 101: Part Two

Continuing on from our previous blog post on ‘Content Strategy 101,’ there are several ideas for approaching Content Strategy throughout the UX design process. The different phases of the design process include: Discovery Analysis Build Maintenance Keep in mind that this is a cycle and not a linear process. Just because you have started the […]

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Design

Content Strategy 101

Content is not only the written copy on your website, but it also includes photos, video, podcasts, info-graphics, illustrations, music, articles, and more. Content is the entire reason people come to your website, right? They are trying to find something and this is where they have landed looking for that ‘something.’ Making sure you are […]

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Social Media

The 4 C’s of Social Media: Content, Conversations, Community, and Connections

Marketing used to be centered around the four P’s (product, price, place, promotion), but within the past few years these have become less relevant. There has been a shift in the world of marketing, web, and social media and these four P’s that we all know so well have been transformed into the four C’s […]

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Social Media

5 Do’s and 5 Don’ts of using Instagram for business

Instagram has become one of the most popular forms of social media and one of the most popular ways for social media users to share photos and short videos with their followers since its launch in October of 2010. Instagram is about engaging followers. Instagram allows companies, individuals, non-profits, etc to share their stories in […]

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Tips & Advice

How to find content curators in the confines of your office building

Identify the best content creators within your company, from customer service reps to the C-Suite, each offer unique skills to enhance your online content

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Tips & Advice

Why content matters – 3 ways you can lure more people to your site

We share 3 tips on creating custom content that will have customers returning to your site

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