Standard Beagle Blog

Branding Blog Posts

screenshot of Adobe Color tool accessibility checker

How to design an accessible color palette for B2B Saas

An accessible color palette allows users of all abilities to use software easily and effectively Accessible color choices are not just a requirement for software, but they are also a vital part of successful B2B SaaS products. While baseline accessibility guidelines are required by law, heightened visibility and application of color theory to a product […]

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UX design for gender-neutral users

Why we need to rethink and categorize ecommerce as gender-neutral For generations, a majority of the world’s functions have been categorized or focused on binary genders, rather than being gender-neutral. This includes what people wear, the way they act, and how they shop. But with Generation Z (Gen Z) stepping into the world, traditional, societal […]

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A New Brand Look for Standard Beagle

Joy captures the overall aesthetic of the new look and feel for Standard Beagle We are rolling out a brand new look and feel for Standard Beagle this week, complete with a new website. Our team has been working on this for most of 2020, and we’re thrilled we’re able to roll it out before […]

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Tips & Advice
Photo: Ritchie

What we learned at SXSW: “5 digital habits to rock your brand”

Last week we talked about “How to be flaw-some as a digital leader” from speaker Eric Qualman. We talked about what being flaw-some means by highlighting his most interesting points in his SXSW presentation. Qualman also spoke about five digital habits to rock your brand, which are the keys to being a leader in a digital […]

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Lessons from my 9 year old – knowing your brand

Over the weekend, I went with my daughter to a “Glamtrapaneur” event put on by Girl Scouts of Central Texas. The event featured various female entrepreneurs who spoke to the girls, as well as having each girl create their distinct bracelet line to be later presented to council leaders. For 4 hours Sunday afternoon, the […]

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