Branding Blog Posts

Why we need to rethink and categorize ecommerce as gender-neutral For generations, a majority of the world’s functions have been categorized or focused on binary genders, rather than being gender-neutral. This includes what people wear, the way they act, and how they shop. But with Generation Z (Gen Z) stepping into the world, traditional, societal […]

Joy captures the overall aesthetic of the new look and feel for Standard Beagle We are rolling out a brand new look and feel for Standard Beagle this week, complete with a new website. Our team has been working on this for most of 2020, and we’re thrilled we’re able to roll it out before […]

There are so many articles and courses that focus on color theory (We even did an entire podcast about it), I am not going to focus on the science of picking a color scheme. But I am going to talk about how to get inspiration and break out of your comfort zone when creating a […]

“Design is one of the few disciplines that is a science as well as an art. Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and beliefs.” – Debbie Millman At Standard Beagle, we are focused on continuing education. We find it’s an important part of diversifying our skill sets, and consistently […]

Last week we talked about “How to be flaw-some as a digital leader” from speaker Eric Qualman. We talked about what being flaw-some means by highlighting his most interesting points in his SXSW presentation. Qualman also spoke about five digital habits to rock your brand, which are the keys to being a leader in a digital […]

Over the weekend, I went with my daughter to a “Glamtrapaneur” event put on by Girl Scouts of Central Texas. The event featured various female entrepreneurs who spoke to the girls, as well as having each girl create their distinct bracelet line to be later presented to council leaders. For 4 hours Sunday afternoon, the […]