Thoughtful user experiences can positively impact customer retention Tips to improve customer retention There are many UX tricks that improve customer retention. Essentially, all you need is a: Thoughtful Instructive Inclusive Consistent design Picture this… You’ve developed an exciting, new product. You’ve rolled out your onboarding. Not only that, but you’re confident you have developed […]

How usable is your product? I have a love-hate relationship with some digital products, and it’s because of their usability. Well, mostly hate in some cases. And not because I don’t love the idea. But using the software is frustrating and drives me crazy. Take Jira, for example, a cloud-based project management software from Atlassian. […]

Benefits of Usability Testing The importance of testing How many times have you been to a website and thought, “Why can’t I find what I am looking for?”. Or, “I wish I could order online from this website instead of having to call in.” Thoughts like these are common when usability testing is not valued […]

User testing can be very beneficial to the design and development of a project. Whether the product is a digital experience or a physical object, getting feedback from users who have no experience with the project is crucial to get valuable unbiased opinions.

For all the talk about new and upcoming trends in design for 2016, the real winners in ecommerce are paying attention to functionality and usability above anything else. Designing a site to ultimately help users find what they’re looking for, in the way they intuitively feel like it should be found, is what will convert […]

Usability testing isn’t a luxury. It’s the key. How many times have you been to a website and thought, “Why can’t I find what I am looking for?” or, “I really wish I could order online from this website instead of having to call in.” These are common and frustrating issues we experience when visiting […]