Why your app sucks: Common UX issues in B2C authentication

Why your app sucks: Common UX issues in B2C authentication

Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets,…

Fix your data display: 4 steps to strong table usability

Fix your data display: 4 steps to strong table usability

Poor table usability with workplace applications is no secret The usability requirements and tradeoffs for workplace app designs are different from consumer apps. As UX experts, we have to focus on different points. For consumer apps, we tend to focus on the UI and fix show-stopping roadblocks. Meanwhile, for workplace apps we must focus on…

5 UX best practices: Customer retention

5 UX best practices: Customer retention

Thoughtful user experiences can positively impact customer retention Tips to improve customer retention There are many UX tricks that improve customer retention. Essentially, all you need is a: Picture this… You’ve developed an exciting, new product. You’ve rolled out your onboarding. Not only that, but you’re confident you have developed around thorough research to solve…

What is usability?

What is usability?

How usable is your product? I have a love-hate relationship with some digital products, and it’s because of their usability. Well, mostly hate in some cases. And not because I don’t love the idea. But using the software is frustrating and drives me crazy. Take Jira, for example, a cloud-based project management software from Atlassian….