Standard Beagle Blog

Ecommerce Blog Posts

Design

UX design for gender-neutral users

Why we need to rethink and categorize ecommerce as gender-neutral For generations, a majority of the world’s functions have been categorized or focused on binary genders, rather than being gender-neutral. This includes what people wear, the way they act, and how they shop. But with Generation Z (Gen Z) stepping into the world, traditional, societal […]

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Business
A young female Asian character. A mean-looking specter is coming from her laptop screen. Security. Dark UX.

Dark UX: Crime Doesn’t Pay

The Villainy of Dark UX   When a website is not providing the results you need, it can be tempting to trick users to navigate, interact, or behave the way you need. Initially, it may work in your favor. However, it will create animosity towards your product and brand that will ultimately turn users away […]

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Design

A Quick Guide to User Onboarding

What is Onboarding? When users first step into a product, they are bombarded with new functions. The services you offer may seem obvious to you. However, users with no knowledge of the process will have difficulty understanding your intentions. This is where user onboarding comes into play. Onboarding is the form of actively guiding users […]

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BusinessTips & Advice

Understanding Five Ecommerce User Personas

The Who’s Who of Ecommerce User Personas With a wide variety of potential users, it’s important to specifically hone in on users who are looking for the right platform for them: we’ll call these snapshots of specific groups ecommerce user personas. Whether small scale or large, these personas have many options to choose from. The […]

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Tips & Advice

Designing and Building a Turnkey Website

Genesis framework site provides turnkey design and development services Welcome to Fetch + Field Recently I was given the opportunity to create my first website for a sub-brand Standard Beagle, called Fetch + Field. Fetch + Field was created out of the sudden and unexpected need for small, local businesses to shift from brick and […]

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Tips & Advice

Which eCommerce platform is right for you?  

As a digital agency, we are often tasked with either helping a client choose an ecommerce platform, or with customizing their chosen platform to their individual needs. While our approach is often customized on our client’s needs, there are several key elements that business owners who want an ecommerce solution need to consider.   We […]

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Design
Online food delivery service, a hand holding a mobile phone, a grocery bag with organic vegetables, bread, and dairy products

7 “must-have” features of an ecommerce website

Whether you have an eCommerce store already, or are looking to create one, most companies have the end goals in mind of increasing overall sales, and satisfying your customers’ needs and expectations. Customers will have certain expectations of your online store, and if you don’t meet those expectations, this will led to higher abandoned cart […]

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Design
Woman Making a Credit Card Purchase

Designing the Ecommerce User Experience

For all the talk about new and upcoming trends in design for 2016, the real winners in ecommerce are paying attention to functionality and usability above anything else. Designing a site to ultimately help users find what they’re looking for, in the way they intuitively feel like it should be found, is what will convert […]

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