Goal-setting for UX/UI designers
Goal-setting must be intentional and purposeful. In this article I’ll explain why we set goals, how to set up SMARTER goals, and how to stick the goals we’ve set.
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Understanding 5 ecommerce user personas
The Who’s Who of ecommerce user personas With a wide variety of potential users, it’s important to specifically hone in on users who are looking for the right platform for them: we’ll call these snapshots of specific groups ecommerce user personas. Whether small scale or large, these personas have many options to choose from. The…
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5 UX design system best practices for a more consistent user experience
Design consistency is important for user experience Why you need to understand how the human mind works It can be exciting to develop innovative ways to design your website or product. But without following UX design system best practices, you risk confusing users and weakening their trust in your product. Whether users are looking for…
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5 UX best practices for a strong cross-platform UX strategy
The benefits of responsive design Did you know that a thoughtful cross-platform UX strategy can boost engagement and user retention? Designing experiences for mobile, tablet, and desktop users isn’t just about resizing — it’s about creating a seamless, accessible journey across devices. Responsive design is smart design. Globally, 56 percent of internet traffic comes from…
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5 UX best practices for building a smart user research strategy
Not knowing your customer base can prevent you from reaching your goals How to collect the data necessary to create a strong understanding of your user Building a strong user research strategy is essential before launching any product. It’s tempting to assume that if you and your peers need a solution, others will too —…
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5 UX best practices for accessible UX design
Designs that work for everyone What to consider when designing accessibly Accessible UX design means creating digital experiences that are usable by everyone — including people with disabilities. It’s more than compliance; it’s about building inclusive, friction-free products that adapt to a diverse range of needs. For product teams, embracing inclusive product design ensures your…
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5 UX best practices: Customer retention strategies for SaaS
Thoughtful user experiences can positively impact customer retention for SaaS products When it comes to customer retention strategies for SaaS, user experience (UX) plays a pivotal role. A well-designed UX can keep customers engaged, satisfied, and loyal. However, neglecting UX can lead to churn, even if your product is technically excellent. And when we say…
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Mastering ADA website compliance requirements: Essential insights for product leaders
Beyond the lawsuits: Why accessibility is a product strategy, not a checklist TL;DR: ADA website compliance plays a bigger role than many realize—it can expand your reach, protect your business from legal risk, and boost user trust. For B2B SaaS and health tech companies, meeting accessibility standards like WCAG isn’t just about checking a box….
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When content fails: 4 Content strategy lessons for product leaders from a year and a half of podcasting
We launched The FRP podcast to connect with leaders we admired and grow meaningful relationships. It worked — but not without challenges. In this post, we reflect on what we learned, why we paused the show, and how the experience shaped our approach to content, networking, and growth.
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How to fix mixed content on a website
Why mixed content is still a problem in 2025 Need to fix mixed content errors on your website? Ensuring your website runs entirely over HTTPS is incredibly important, especially if you want customers to see your site. Major browsers like Google Chrome, Mozilla Firefox, and Microsoft Edge now block most mixed content by default. This…
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How to use podcasting to grow your network
Build a network by playing radio host I’ll be honest with you. When I first started podcasting, it was for the same reason a lot of businesses start a podcast — they want to increase awareness of their company. I did a Google search of “How to use podcasting to grow your business” and there…
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10 UX mistakes in SaaS that sabotage product marketing (and how to fix them)
Even the best SaaS marketing can’t save a product with poor UX. This article breaks down 10 common UX mistakes that silently sabotage conversions — and how to fix them.
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How to choose a UX design agency: 5 things smart teams look for
Choosing a UX design agency can feel overwhelming — but with the right approach, you can find a strategic partner who understands your goals, users, and product vision.
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Increasing team impact without micromanaging: Empower your team for success
Many product leaders feel torn between their responsibilities and the desire to guide their teams to succeed independently. Yet, increasing team impact without micromanaging is entirely possible and often leads to more meaningful results.
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9 mistakes product leaders make when choosing a UX agency for SaaS products
Even experienced product leaders fall into common traps when hiring a UX agency. Here’s how to avoid nine critical mistakes and choose the right partner for your SaaS product.
