To remain competitive, companies should invest in UX rather than cutting it to reduce costs Intentional user experience (UX) research, design and development is a regular causality of project cost cutting, but successful companies avoid doing this and rather make an investment in UX. Companies that cut UX investment in economic downturns are short-sighted, and…
Information Architecture in B2B software is crucial if you want to avoid users experiencing cognitive overload. Learn more about it here!
Designers aren’t looking for unintended consequences Designers often don’t consider what consequences — good AND bad — can arise from their designs. The reason? Human psychology. But there are four things designers can do to try to avoid unintended consequences. What are unintended consequences in design? One example of unintended consequences is cyberbullying. Today more…
Poor mobile optimization can drive users away It’s imperative for modern digital products to focus on mobile optimization. Usability issues on a mobile site are five times more likely to drive users away without completing their tasks. Research has also shown that 70 percent of online shoppers will abandon their carts if the user experience…
This is part two of a two-part series on the best practices for designing with images. Read part one here. Inattention to images can slow down web performance and hurt your metrics. Here’s how designers can ensure they are optimizing images for web performance! Website performance is an essential factor for improved user experience and…
This is part one of a two part series on the best practices for designing with images. Designing with images increases engagement Why? Humans are visual creatures This is why visuals matter when it comes to capturing the attention of people. In this article, we will review five best practices for designing with images that…
How designing for B2B SaaS products is different from vs B2C SaaS products B2B SaaS product design has fundamental differences from designing B2C products. When designers work on B2B products, they need to approach key areas differently. Why? Because of the differences in how B2B companies use products. To be brutally honest, I came into…
UX design for content management systems isn’t the same as designing for a static application Design for a CMS requires specific design techniques that allow for reusability and flexibility without breaking the design. It’s no secret that a large majority of web applications — including mobile apps — are powered by CMS. These include WordPress,…
What designers need to know about designing for voice apps Designing apps that use speech recognition software are fundamentally different from designing screens. Without visual guides, designers must focus on the UX writing and voice interaction of the app. Creating a voice user interface means the personality of the app is unseen and must be…
What is onboarding? When users first step into a product, they are bombarded with new functions. The services you offer may seem obvious to you. However, users with no knowledge of the process will have difficulty understanding your intentions. This is where user onboarding comes into play. Onboarding is the form of actively guiding users…
Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not…
Design consistency is important for user experience Why you need to understand how the human mind works It can be exciting to develop innovative ways to design your website. Each page is developed to suit the user’s needs. Whether they are looking for directions to a brick and mortar storefront or want to learn more…
The benefits of responsive design Did you know that designing the same site for different platforms increases traffic? Responsive design is smart design. Globally, 56 percent of internet traffic comes from mobile users. Desktop users take up 42 percent, and the remaining usage comes from tablet users. Responsive, mobile-first design practices can help to get…
Not knowing your customer base can prevent you from reaching your goals How to collect the data necessary to create a strong understanding of your user Have you checked to make sure your product has a customer base before launching? It’s easy to assume that, if you and friends around you have a need, that…
Designs that work for everyone What to consider when designing accessibly Accessibility in design means creating experiences that allow anyone, even those with disabilities, to easily use your product. Hence, to design accessibly is to design inclusively. There are special considerations when designing inclusively for websites and digital products. We want the same resources available…
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