The definitive checklist for HIPAA compliant website design projects
How do you make sure you embark on a HIPAA compliant website design project? we’ve compiled a checklist of essential tasks.
3 tips to onboard existing users after a redesign
Mind the gap and onboard existing users when your product has changed When you redesign an existing software or website, it’s important not to forget about the people who were familiar with your old design. The more radical the redesign, the more likely your existing users will feel lost and confused. Since customer retention is…
How to improve the first-time experience in B2B software
For software solutions to truly be successful, it’s important that it provides an excellent first-time experience for users.
How to develop a UX strategy for a new product
A UX strategy is key to product success In just about every situation, a good UX strategy makes all the difference. Let’s think about one of the oldest examples of strategy. In the Trojan War — a legendary conflict at the core of Homer’s Iliad — the Greeks besieged the city of Troy for nine…
Why your app sucks: Common UX issues in B2C authentication
Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets,…
How cognitive psychology can improve your user’s experience
Use psychology to lessen cognitive load and help users Psychology is considered the heart of UX because it is the study of the human mind and behavior. When applied correctly, psychology principles make a big difference in a user’s experience with a product. That’s why there are multiple UX laws based on these principles. In…
5 questions to evaluate and hire a UX agency
Here are the five questions you should ask so you can make a better decision when you hire a UX agency.
How to do a product competitive analysis
Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis.
Dos and dont’s for using images in products
Images are a powerful tool for websites and digital products Visuals communicate the personality you’re trying to attract, the mood you want users to empathize with, and the feeling you want your users to leave with after using your product. And there are do’s and don’ts for using images in products and websites. Why are…
How to apply user feedback successfully
Follow these five steps to apply user feedback Now that you have done your research, it’s time to apply user feedback. You’ll need to leverage user feedback to gain further understanding of your users. You’ll also gain insights that enable you to make meaningful improvements to the product experience. In part one of our article,…
6 methods to gather user feedback
This is Part 1 of a two-part series on gathering user feedback. Gather user feedback after initial launch to remain competitive There are many important moving parts when it comes to winning in B2B SaaS. And setting up a regular cycle to gather user feedback is a key component to success. Preliminary research on the…
7 principles for SaaS onboarding
The right methods for SaaS onboarding can keep you on the right track Read an in-depth explanation of onboarding in our quick guide to user onboarding article. What is SaaS onboarding? SaaS (Software as a Service) onboarding is a technique for helping new users successfully get started and use cloud-based software. This technique is important…
Bad user experiences and how to fix them
Are you sure your product is free of bad UX? How often do you come across bad user experiences (UX)? For example, bad UX could be a website where the navigation takes you a couple minutes to find what you’re looking for. Or maybe you bought a neat gadget, only to find yourself carefully reading…
Competitive analysis importance for B2B products
A competitive analysis provides a direction for B2B products UX designers should conduct competitive analyses to ensure that B2B products remain relevant. Unless you’re operating in the blue ocean, it’s rare that products are alone in a market. To outrun competitors, industries often focus on producing new products, features, or exclusive solutions with latest technology…
Why successful companies invest in UX during downturns
To remain competitive, companies should invest in UX rather than cutting it to reduce costs Intentional user experience (UX) research, design and development is a regular causality of project cost cutting, but successful companies avoid doing this and rather make an investment in UX. Companies that cut UX investment in economic downturns are short-sighted, and…
