Recently I decided to have some fun and re-wrote all of my teammates author bios that display when they publish a new blog article. As I was going through this fun little exercise it struck me….I haven’t blogged in what seems like forever. And when I say forever, I actually mean five months….
How can someone who has a job title of content manager, not actually produce content in five months? I could say I’ve been busy (which I have), or I would say I’ve been focused on my podcast; but, if I am being 100 percent honest, it’s because I’ve had a severe case of writer’s block.
See, that is in fact a blank piece of paper that I meant to write a blog about… it’s still blank.
So, how can bloggers beat this issue?
First, decide to not be so serious
Allowing yourself to have some fun with your content will make the task seem less daunting. Case in point — this blog post. I’m not trying to do more than showcase my personality and give real-world advice. It’s much more fun.
Secondly, read other blogs and industry articles
Maybe you have a different take on a subject than another writer. Find inspiration from other people!
Third, keep a running list of topics
Maybe it’s a google doc, maybe it’s a journal. Just find somewhere you can jot down an idea when it pops into your head at 2am. Because you know that’s when the best time to consider the true issues plaguing our species –or the best time to wonder if you left your car door open or what you are going to cook for Easter lunch.
Still need help?
Try a content idea generator. Yes, there are actual websites you can visit and type in a keep word and it will generate a topic for you. It’s like magic!
I like Portent‘s easy style, and the fact it gave me a Simpson’s reference was a nice touch. It’s a fun way to break the monotony of trying to find a new angle on your keyword. You can keep hitting refresh until you find something that really speaks to you!
Hopefully I won’t be writing this same blog topic in six months.
