Mind the gap and onboard existing users when your product has changed When you redesign an existing software or website, it’s important not to forget about the people who were familiar with your old design. The more radical the redesign, the more likely your existing users will feel lost and confused. Since customer retention is…
When a B2B product has an accessible design, people can more easily use assistive technologies and understand information.
For software solutions to truly be successful, it’s important that it provides an excellent first-time experience for users.
In this article, we will discuss the essentials of visual design for B2B SaaS products and how they can help enhance the user experience.
Companies have to consider the product itself when deciding whether design is a capital expenditure or operational expense.
When companies face economic hardship, budgets get tighter. Design is one of many costs that companies need to pay for, but the question they face is — how to track them?
Product differentiation can be difficult, but competitive usability testing is a quick and cheap method for uncovering opportunities.
Balance application security with ease of use to improve user engagement and retention in your B2B login At our office, all of the odd-numbered suites are on one side of our building and the even-numbered suites are on the other. So pretty much daily, someone walks in, confused as to where to find another business….
AI bias can perpetuate stereotypes and misinformation if companies don’t take steps to fix the issue Are you implementing AI into your workflows like we are? Chances are pretty high if you’re a B2B company or in anything tech. AI seems to be in every headline in 2023 ever since the deployment of Chat-GPT 3…
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