Standard Beagle Blog

Authentication Blog Posts

Tips & Advice

Why your B2B login causes customer churn

Balance application security with ease of use to improve user engagement and retention in your B2B login At our office, all of the odd-numbered suites are on one side of our building and the even-numbered suites are on the other. So pretty much daily, someone walks in, confused as to where to find another business. […]

Read More
UX Research

Why your app sucks: Common UX issues in B2C authentication

Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets, […]

Read More