Why your app sucks: Common UX issues in B2C authentication

Why your app sucks: Common UX issues in B2C authentication

Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets,…