Standard Beagle’s TRU/X Process

Scaleable and faster

A “one-size-fits-all” approach rarely works out in the long run.

Our TRU/X process is flexible and iterative so we can deliver the right solution at the right time with the most efficiency.

User experience is all about designing a product or service that focuses on creating a great experience for users — not just a popular buzz phrase.

Created by professionally-trained, certified UX designers, our TRU/X process finds the sweet spot between your company’s goals and customers’ needs.

How it works

Agile over Waterfall

The traditional waterfall approach is fraught with problems.

Rather than misuse the budget to create the design before moving to development, our team works together in alternating cascades to deliver more frequently and with more accuracy.

Regular Communication

No one wants to wonder what’s happening with their project.

We keep everyone in the know through a regular cadence of planning meetings and check-ins.

Frequent Delivery

No need to wait 6 months or more to see something functional and ready to ship.

We work in short sprints and scalable features so that you can see progress quickly and frequently.

The TRU/X steps


We ask questions to UNDERSTAND the problem to better understand what we need to solve.

UX research is typically part of this phase, as well as stakeholder interviews and competitive research.


In this phase we EXPLORE the best methods to execute a solution based on our knowledge of the problem.

Tools we use in this phase vary depending on the project needs. Often it starts with ideation and brainstorming before we begin to sketch out our ideas for the experience.


This phase focuses on DESIGNING the appropriate solution. Whether that is a research plan, a product, or the interface to a CMS.

This is where UX wireframing meets UI design‘s visual and interaction. We transform our sketches into higher and higher fidelity designs and create the design system for the product. We will also create a design prototype for usability testing.


Designers hand off designs to developers to CREATE the solution in this phase.

Because our team is collaborative and in-house, the hand-off is smooth and developers are well-versed in the programming needs for an effective user experience.


In this phase we VALIDATE our research findings or product solution through analysis, synthesis, and thorough testing.

Not to be confused with quality assurance testing, which checks code to ensure it’s properly functioning — validation is all about user testing. We conduct usability testing throughout to make sure the final product works well for users.

Standard Beagle is truly a first class design service. I recently had them take on the huge project of creating an online estate planning system for my business. They did a fantastic job, stayed on time, and stayed on budget! It was a pleasure working with them; they gave me regular updates and worked with me to make changes as we went along. I highly recommend their work!” – Carole Callaghan, Carole Callaghan Law

Our Solutions

We help you understand your customers through a combination of qualitative and quantitative research, from user interviews through usability testing.

We design the experience that best suits the customers' needs and motivations through wireframing, visual, and interaction design.

Lower the risk of innovation through our design sprint process. Our certified facilitation experts will help you pinpoint an idea, then prototype and test to give you solid answers.

Our experienced, full-stack team is well-versed in building features and enhancements on a continuous basis. We work with you to decide the platform and develop custom solutions.