Website redesign for a healthcare clinic
Positioning provider as a market leader
Project for:
The Austin Diagnostic Clinic
The Austin Diagnostic Clinic (ADC) faced increasing competition in an already-crowded market and needed a healthcare website redesign. Clinic leadership needed a way to distinguish the clinic as a leading provider of multi-specialty medical services.
We worked with ADC for eight years, over which time we launched two full healthcare website redesigns as well an multiple features and enhancements.
Expertise
Standard Beagle provided a wide range of expert services to ADC over our work with the organization. As a design partner, we provided UX strategy, user research, UX design and web development.
Client
The Austin Diagnostic Clinic’s doctors and providers serve thousands of patients in and around the greater Austin area.
Timeline
This project began internally, with the founder of our company, and continued as a Standard Beagle project when the founder became full-time with Standard Beagle. As an ongoing design partner, we worked in two-week sprints over several years.
Challenge
Attract new patients and retain existing ones
Austin’s population was rapidly growing, and according to market research, fewer newcomers were hearing about ADC, and when they did, residents confused ADC with other local clinics. ADC had a complex website without a focused target audience. As a result, the website was at a disadvantage when appealing to the clinic’s primary target market — new patients.
Solution
Focus on patients in healthcare website redesign
We recommended researching patient needs and taking the ADC healthcare website through a systematic process to redesign the user experience. We sought user feedback at each stage in the process from patients, staff and stakeholders.
And rather than focus the site on being provider-centric, we recommended shifting the content to be patient-centric. To do that, we had to understand how patients were thinking about their experience and what they were looking for first.
Impact
Results were stunning after the website launch
Traffic increase over 2 years
After the healthcare website redesign, traffic steadily increased and online visibility helped to drive new appointments.
New and established patient appointment requests
ADC was able to capture patients who might not have wanted to call during the day for an appointment.
Free Download
How UX improves the patient experience
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