Services

User research

Understand your customers’ needs and motivations

We take a holistic approach to understanding users by combining qualitative and quantitative methods, based on the needs of your project.

User and customer research helps our clients understand their customers so they can make better decisions. Our research methods remove the guesswork and reduce the risk of building solutions that fall flat.

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How we help

Make better decisions

Understanding your users ultimately helps you make better decisions about what features to build and when.

Our qualitative user research focuses on taking the guesswork out of your product strategy. (Sources)

74%

Decision-making tool

Percentage of respondents that say UX research is an important part of a data-informed approach.

1.9x

Customer satisfaction

Reports have found that organizations with mature research practices are nearly 2 times more likely to have improved customer satisfaction.

70%

Intuitive expectations

70% of Gen-Z users expect interfaces to be intuitive, personalized and predictive. That means research dedicated to understanding their needs.

Research for Smarter Products

Researching for AI-driven experiences

Designing AI-powered products means understanding more than just what users want. It requires insight into how people build trust with intelligent systems, how they interpret predictions, and where they need control.

At Standard Beagle, our user research approach helps teams explore how users interact with machine learning features, from personalization to automation. We’ve conducted qualitative research that surfaces mental models around AI, tests confidence thresholds, and uncovers friction in adaptive workflows.

Whether you’re just starting to integrate AI or already shipping intelligent features, we help you ground product decisions in real user behavior.

Featured user research projects

We get results for our clients

Here are some of our favorite projects where we provided user research expertise.

illustration shows dog with curious body language for user research page

Civic Engagement UX

Expertise Our team provided UX strategy, user research, information architecture, usability testing, and product design expertise, with a focus on creating a scalable experience grounded in real user behavior. Client Headcount is a national nonprofit dedicated to civic engagement, best known for registering voters at concerts, festivals, and cultural events. Their work sits at the…

Music search portal UX: Enhancing music discovery for B2B editing

Expertise Our team provided UX strategy, user research, and product design expertise to the project. Client 5 Alarm is the largest independent production music library. Founded in 2002, it was later purchased by Anthem Entertainment. Timeline We worked intensely with 5 Alarm for six months on this project, collaborating closely with a 5 Alarm executive…

B2B learning platform UX: Actionable strategy for higher engagement

We partnered with Buildwitt to conduct a comprehensive UX research and design project focused on improving their learning platform UX. Our goal was to understand their users’ needs, streamline workflows, and develop new features that aligned with both business objectives and user expectations.

Skills and expertise

By setting a vision for human-centered products and services, we help companies determine which problems to solve and features to prioritize.

Customer discovery

We work with you at the very beginning of your product or service idea to uncover customer segments and what matters to them.

Qualitative insights

We answer your specific questions about user behavior through a variety of methods from surveys and focus groups to qualitative user interviews.

User observation

Your customers use your product in specific contexts and situations. We uncover and highlight these insights through observational studies.

  • They were able to get ramped up on our product fairly quickly.

    Usually it takes our users a long time to get the flow of things but they understood all the painpoints and came up with the perfect design for us and even came up with features we did not know we needed. Once we saw the design we absolutely loved all of their ideas.
    Adriana Molina
    Software Dev Engineering Manager, Mednet Solutions

  • Standard Beagle has great communication skills and extremely competent developers.

    Overall, they follow a highly methodical process where they work in protected environments, preventing any threat to the integrity of our software.
    Co-Founder
    Quality Driven Software

  • They always responded well to our needs even during the most inconvenient times.

    Standard Beagle Studio had a personable and feedback-oriented approach that made each phase easier for us — they always responded well to our needs even during the most inconvenient times.
    Ben Dobkin
    Former Senior Analyst, Venture Consulting Firm

  • I highly recommend Standard Beagle Studio

    They are easy to work with, and their pricing is fair and reasonable. They reworked my website after an SEO disaster, and it works beautifully now. They initiated security measures to protect the site, and made improvements I didn’t know were possible. I’m glad I found Standard Beagle.
    Paula Pierce,
    Principal Attorney

  • Increased traffic to my site by 20%

    Standard Beagle has increased traffic to my site by 20% in each of the last two months since it launched. While, I hope to increase conversions over time, the recent inquiries have been ideal clients ready to do business with us because of their experience on the website.
    Dave Schulze,
    CEO of Focus Fitness

  • We heart-emoji them

    We’ve worked with Standard Beagle on numerous website development projects over the past year, and they definitely know their digital stuff. They’re reliable, they know what they’re talking about and they are great guides to the frequently bewildering world of digital code.
    Erica Page,
    Belmont Icehouse

  • Standard Beagle is truly a first class design service

    They did a fantastic job, stayed on time, and stayed on budget! It was a pleasure working with them; they gave me regular updates and worked with me to make changes as we went along. I highly recommend their work!
    Carole Callaghan,
    Principal Attorney

All services

Need more UX services? We got you.

Accessibility

Make sure your digital product meets accessibility compliance standards.

Qualitative research

Understand your customers to make better decisions about product features and direction.

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Product UX strategy

Ensure your product strategy has a solid and holistic user experience

Product design

Hand off completed wireframes, hi-fidelity mock-ups and interactive prototypes to your engineering teams.

Usability testing

Identify pain points in your product and prioritize which issues to fix first for the greatest impact.

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Web development

Ensure that your digital product not only looks beautiful, but also functions optimally on all screens.

Custom software development

Build software that’s actually usable. We have expertise in React and .NET development.

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Get results

Ready for AI UX services that move your product forward — not just make it pretty?

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