Make better decisions
We help you understand your customers’ needs and motivations
We take a holistic approach to understanding users by combining qualitative and quantitative methods, based on the needs of your project. User and customer research helps our clients understand their customers so they can make better decisions. Our research methods remove the guesswork and reduce the risk of building solutions that fall flat.
How we help
Need to figure out who your customers are and how to engage with them? We’ve worked with clients at the very beginning of their product or service idea to uncover customer segments and what matters to them.
This type of generative research includes interviewing customers from various segments of the market and providing a report of findings and recommendations.
Our process for user research considers both quantitative and qualitative data. We’ve worked with our clients to answer specific questions about user behavior through a variety of methods.
The methods we recommend depend on the questions we are trying to answer, and they may include surveys, user interviews, focus groups, analytics analysis, heat maps, heuristic evaluations, ethnographic observation or diary studies.
User testing can uncover friction in your product or service that you didn’t know was there. The insights from usability testing give our clients a roadmap for which issues are most important and what to tackle next.
We may also conducted competitive usability testing to uncover issues in competitor products and give your team more insight into what’s working and what doesn’t.
Reporting & Recommendations
We’ve worked with Standard Beagle on numerous website development projects over the past year, and they definitely know their digital stuff. They’re reliable, they know what they’re talking about and they are great guides to the frequently bewildering world of digital code. Cindy and her team are committed to putting out a high-quality, bulletproof product, even in the face of late-in-the-game changes and immovable deadlines. We heart-emoji them.” – Erica Page, Belmont Icehouse