Services

User research

Understand your customers’ needs and motivations

We take a holistic approach to understanding users by combining qualitative and quantitative methods, based on the needs of your project.

User and customer research helps our clients understand their customers so they can make better decisions. Our research methods remove the guesswork and reduce the risk of building solutions that fall flat.

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How we help

Make better decisions

Understanding your users ultimately helps you make better decisions about what features to build and when.

Our qualitative user research focuses on taking the guesswork out of your product strategy. (Sources)

74%

Decision-making tool

Percentage of respondents that say UX research is an important part of a data-informed approach.

1.9x

Customer satisfaction

Reports have found that organizations with mature research practices are nearly 2 times more likely to have improved customer satisfaction.

70%

Intuitive expectations

70% of Gen-Z users expect interfaces to be intuitive, personalized and predictive. That means research dedicated to understanding their needs.

Featured user research projects

We get results for our clients

Here are some of our favorite projects where we provided user research expertise.

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images from primary care provider website design

Primary care website design

In this project we created a modern and clean primary care website design for a health care group with more than a dozen locations and dozens of providers.
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Event driven B2B software research

This was a B2B software research project to explore our client’s early-stage event driven architecture to compete with other solutions on the market.

Skills and expertise

By setting a vision for human-centered products and services, we help companies determine which problems to solve and features to prioritize.

Customer discovery

We work with you at the very beginning of your product or service idea to uncover customer segments and what matters to them.

Qualitative insights

We answer your specific questions about user behavior through a variety of methods from surveys and focus groups to qualitative user interviews.

User observation

Your customers use your product in specific contexts and situations. We uncover and highlight these insights through observational studies.

Get results

See how you can get results, too. Contact us for a no-obligation consultation.

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