Event driven B2B software research
Informing competitive integration solutions
Project for:
B2B SaaS product
Our client wanted to expand its set of integration solutions with an event driven architecture product that could compete with other solutions on the market. This was a B2B software research project.
Expertise
Our scope included stakeholder interviews, concept validation interviews, and detailed reports of findings and solutions.
Client
Because of agreements with our partner agency, we are withholding the name of the client and not able to show final designs or deliverables.
Timeline
This was a 12 week project for the client.
Challenge
How do users respond to this product idea?
We worked with another product research and design agency to provide user feedback for the event driven offering for a B2B platform. The question for the research team was how to meet users’ needs and make the new feature competitive in the event driven software market.
Solution
B2B software research to test product concepts
We conducted both qualitative research and concept validation and made several recommendations:
- Provide more assistance during the initial setup wizard.
- Make certain steps clear during a first-time build.
- Ensure users understand terminology.
- Guide users through the link between the new software and the existing platform.
Impact
Recommendations were met with enthusiasm
Concept validated
Users liked that design systems matched the main platform. They praised the simplicity that made the platform easy to get acclimated to, and how it was applied to the new screens. Users also noted the dashboard metrics were helpful to have, and liked being able to change the time range of metrics.
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