Articles related to business topics and agency life.
The Who’s Who of ecommerce user personas With a wide variety of potential users, it’s important to specifically hone in on users who are looking for the right platform for them: we’ll call these snapshots of specific groups ecommerce user personas. Whether small scale or large, these personas have many options to choose from. The…
By implementing A/B testing, you gain the ability to make strategic design decisions backed by data, resulting in a better customer experience and a higher return on investment (ROI).
Austin is more than just tacos and tech. It’s a powerhouse for UX. Discover how Austin UX design talent shapes our work at Standard Beagle and why it matters for product teams everywhere.
Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not…
How improving the user experience can help you improve KPIs Successful organizations measure and track results, and organizations that invest in a better user experience are twice as likely to consistently achieve their business goals. Improving the user experience can improve key metrics and help you reach your year-end targets. In fact, user experience design…
Companies that invest in UX design navigate economic downturns by understanding users TL;DR: Economic uncertainty forces tough decisions, but cutting back on UX strategy isn’t the answer — it’s a missed opportunity. A strong UX strategy can reduce churn, improve efficiency, and give your product a competitive edge when budgets are tight. This article outlines…
With the January 15th United States Court Of Appeals For The Ninth Circuit handing down an opinion in Robles v. Dominos Pizza, it’s clear that site owners are going to need to really look at how their websites (and mobile apps) are complying with the American with Disabilities Act.
Burnout, blame loops, and deadline chaos aren’t just productivity killers — they’re signs of deeper issues in how teams are led. In this thought-provoking piece, we explore how product leaders can rethink team dynamics and implement smarter team stress management strategies to support UX resilience.
Designing for privacy compliance isn’t just about meeting legal requirements. It’s about building trust with your users and creating an experience that keeps them coming back.
Learn how to evaluate UX agencies with confidence When you’re leading a product team in SaaS or health tech, knowing how to evaluate UX agencies can feel like a leap of faithYou’ve got business goals to hit, internal stakeholders to align, and users whose needs are constantly evolving. Bringing in the right design partner can…
Cyber-security is crucial when almost every aspect of our lives is computerized. Security breaches happen often but not many can compare to the scale and severity of the Equifax data breach in 2017. In the span of around 2 months, hackers got ahold of personal information affecting 143 million Americans, roughly 44% of the population….
When UX teams ignore research and resist feedback, the issue may not be process—it may be engagement. This article explores how team engagement in product design affects innovation, user outcomes, and business success.
Some of the most valuable UX leadership lessons I’ve learned didn’t come from a conference or a book. They came from the best bosses I’ve worked with—leaders who challenged me, supported me, and trusted me to grow. These stories still shape the way I lead my team and run my agency today.
DIY website builders can only take you so far. Learn why hiring a professional web designer is worth the investment—and how it benefits your users and your business long-term.
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
AI-Generated Interfaces Are Shipping Fast. UX Isn’t.
What product leaders need to know for 2026.
