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User Research Blog Posts

user research

Tips & Advice

5 UX Blunders: Know Your Customer Base

Not knowing your customer base can prevent you from reaching your goals How to collect the data necessary to create a strong understanding of your user Have you checked to make sure your product has a customer base before launching? It’s easy to assume that, if you and friends around you have a need, that […]

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UX Research
An illustration of a two part interview

The UX Research Career Path

Many new UX designers want to learn more about the research career path That's why the Austin-based meetup group, UX in ATX, hosted a paneled discussion in July 2020 with UX Research experts to talk about the research career path.

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UX Research
Excited, happy user

5 Benefits of Usability Testing

Benefits of Usability Testing The importance of testing How many times have you been to a website and thought, “Why can’t I find what I am looking for?”. Or, “I wish I could order online from this website instead of having to call in.” Thoughts like these are common when usability testing is not valued […]

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Design

User personas: What are they and how to use them

Learning how to use personas is key to effective UX design The user persona is a tool created by user experience designers to create empathy with the design team and stakeholders with the target user group. It’s a powerful design deliverable that connects the data from all of the research that’s been analyzed with the […]

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Design

Why is empathy so important in design?

User-centeredness relies on connecting to users via empathy Empathy is one of the most important soft skills you can have, especially as a UX designer. Connecting with humans by understanding their feelings and unique view of the world allows for better understanding. Once we have a deeper understanding of the people for whom we are […]

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UX Research

A Guide for User Testing

User testing can be very beneficial to the design and development of a project. Whether the product is a digital experience or a physical object, getting feedback from users who have no experience with the project is crucial to get valuable unbiased opinions.

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Design
apple vs android

5 Benefits of Usability Testing

Usability testing isn’t a luxury. It’s the key. How many times have you been to a website and thought, “Why can’t I find what I am looking for?” or, “I really wish I could order online from this website instead of having to call in.” These are common and frustrating issues we experience when visiting […]

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