Standard Beagle Blog

User Research Blog Posts

UX Research

How to apply user feedback successfully

Follow these five steps to apply user feedback Now that you have done your research, it’s time to apply user feedback. You’ll need to leverage user feedback to gain further understanding of your users. You’ll also gain insights that enable you to make meaningful improvements to the product experience. In part one of our article, […]

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UX Research
A young male Asian character working in a library, a green glass vintage lamp sitting on a desk

You need both quantitative and qualitative data

Good user research requires two types of data: qualitative, and quantitative Both quantitative and qualitative data provide specific insights into a product’s overall usability. However, without proper understanding of what kind of information you can get from these types of data, you won’t reap the benefits. Worse, you may read the data wrong and come […]

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UX Research

6 methods to gather user feedback

This is Part 1 of a two-part series on gathering user feedback. Gather user feedback after initial launch to remain competitive There are many important moving parts when it comes to winning in B2B SaaS. And setting up a regular cycle to gather user feedback is a key component to success. Preliminary research on the […]

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UX Research
Reporting, data monitoring, web traffic analytics, Big data flat vector illustration on blue background. Modern flat design illustration of Seo optimization website and mobile website or Landing

Your guide to a usability audits

Usability audits are key to long-term success In order to keep a product’s life cycle sustainable, regular usability audits are necessary to ensure longevity. Good usability means the product is easy for users to achieve their goals. Over time, user goals will change, or require upgrades to stay viable in the market. Regular audits can […]

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UX Research
Example of a basic competitive analysis for taxi mobile applications

Competitive analysis importance for B2B products

A competitive analysis provides a direction for B2B products UX designers should conduct competitive analyses to ensure that B2B products remain relevant. Unless you’re operating in the blue ocean, it’s rare that products are alone in a market. To outrun competitors, industries often focus on producing new products, features, or exclusive solutions with latest technology […]

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Tips & Advice
Financial concept, spending money, hand holding a paper receipt, a customer at the supermarket, an invoice document

Drive sales by understanding customers

Understanding customers through user research can increase business lead gen results When is the last time your company spent time learning about your customers? How deeply do you understand them? Research shows CX (customer experience) has increasing importance for companies of all sizes to remain competitive. Understanding users is a key function of setting a […]

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Tips & Advice

5 UX Best Practices: Know Your Customer Base

Not knowing your customer base can prevent you from reaching your goals How to collect the data necessary to create a strong understanding of your user Have you checked to make sure your product has a customer base before launching? It’s easy to assume that, if you and friends around you have a need, that […]

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UX Research
An illustration of a two part interview

The UX Research Career Path

Many new UX designers want to learn more about the research career path That's why the Austin-based meetup group, UX in ATX, hosted a paneled discussion in July 2020 with UX Research experts to talk about the research career path.

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UX Research
Excited, happy user

5 Benefits of Usability Testing

Benefits of Usability Testing The importance of testing How many times have you been to a website and thought, “Why can’t I find what I am looking for?”. Or, “I wish I could order online from this website instead of having to call in.” Thoughts like these are common when usability testing is not valued […]

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Design

User personas: What are they and how to use them

Learning how to use personas is key to effective UX design The user persona is a tool created by user experience designers to create empathy with the design team and stakeholders with the target user group. It’s a powerful design deliverable that connects the data from all of the research that’s been analyzed with the […]

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Design

Why is empathy so important in design?

User-centeredness relies on connecting to users via empathy Empathy is one of the most important soft skills you can have, especially as a UX designer. Connecting with humans by understanding their feelings and unique view of the world allows for better understanding. Once we have a deeper understanding of the people for whom we are […]

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UX Research

A Guide for User Testing

User testing can be very beneficial to the design and development of a project. Whether the product is a digital experience or a physical object, getting feedback from users who have no experience with the project is crucial to get valuable unbiased opinions.

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