Standard Beagle Blog
User Research Blog Posts
user research
May 27, 2021
Not knowing your customer base can prevent you from reaching your goals How to collect the data necessary to create a strong understanding of your user Have you checked to make sure your product has a customer base before launching? It’s easy to assume that, if you and friends around you have a need, that […]
August 31, 2020
Many new UX designers want to learn more about the research career path That's why the Austin-based meetup group, UX in ATX, hosted a paneled discussion in July 2020 with UX Research experts to talk about the research career path.
May 11, 2020
Benefits of Usability Testing The importance of testing How many times have you been to a website and thought, “Why can’t I find what I am looking for?”. Or, “I wish I could order online from this website instead of having to call in.” Thoughts like these are common when usability testing is not valued […]
March 30, 2020
Learning how to use personas is key to effective UX design The user persona is a tool created by user experience designers to create empathy with the design team and stakeholders with the target user group. It’s a powerful design deliverable that connects the data from all of the research that’s been analyzed with the […]
March 23, 2020
User-centeredness relies on connecting to users via empathy Empathy is one of the most important soft skills you can have, especially as a UX designer. Connecting with humans by understanding their feelings and unique view of the world allows for better understanding. Once we have a deeper understanding of the people for whom we are […]
December 14, 2018
User testing can be very beneficial to the design and development of a project. Whether the product is a digital experience or a physical object, getting feedback from users who have no experience with the project is crucial to get valuable unbiased opinions.
November 20, 2015
Usability testing isn’t a luxury. It’s the key. How many times have you been to a website and thought, “Why can’t I find what I am looking for?” or, “I really wish I could order online from this website instead of having to call in.” These are common and frustrating issues we experience when visiting […]