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User personas: What are they and how to use them

Learning how to use personas is key to effective UX design The user persona is a tool created by user experience designers to create empathy with the design team and stakeholders with the target user group. It’s a powerful design deliverable that connects the data from all of the research that’s been analyzed with the […]

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Design

Why is empathy so important in design?

User-centeredness relies on connecting to users via empathy Empathy is one of the most important soft skills you can have, especially as a UX designer. Connecting with humans by understanding their feelings and unique view of the world allows for better understanding. Once we have a deeper understanding of the people for whom we are […]

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Design

Our 13 favorite UX and development tools for remote collaboration

Working remotely? These tools can help teams optimize processes As the world shifts to remote work to combat the novel coronavirus disease, the question has become, “what tools are available?” Fortunately, there are many well-designed tools that facilitate remote teamwork. We implemented remote tools at Standard Beagle to help the team balance work with traffic […]

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Design
Panel of UX experts

UX in the Enterprise Organization

Standard Beagle hosted its third installment of UX in ATX on Tuesday March 10. This meetup featured a panel of experts discussing UX in the Enterprise Environment. The panel included Brooke Thrasher, an Austin-based UX designer at Deloitte Digital, Chris Risdon, Principal Designer at HEB, and Miguel Roblero, Senior Product Designer from Dell. The panel […]

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DesignTips & Advice
design thinking

The basics of innovation and design thinking

Incorporating innovation into your business model can prove to be very valuable for you and your company. It is the key to success in business now. Being on the forefront and continuously evolving and innovating gives a competitive advantage to your organization.

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BusinessCodingDesign

Web Accessibility is no longer an option

With the January 15th United States Court Of Appeals For The Ninth Circuit handing down an opinion in Robles v. Dominos Pizza, it’s clear that site owners are going to need to really look at how their websites (and mobile apps) are complying with the American with Disabilities Act.

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Design

5 trends we predict will be big in 2019

We typically stay away from trying to determine the future, however there are a few design trends we have been noticing lately that we think will really take off in 2019. Microinteractions – As users, we love those small elements that make us feel as if we are really interacting with a website – from […]

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Design

5 ways your site is driving customers away

Are you not getting the traffic or conversions you think your website should be receiving? There may be things that are deterring users from using your website. Here are our top 5 ways your website might be hindering your success. Speed It is no secret that the longer your website takes to load, the more […]

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Design

What is Inclusive Design?

Digital designers and developers often hear about the importance of accessibility; however, we also need to put an emphasis on inclusion. Inclusive design takes into consideration a larger population that will be able to use and access your website. So what is Inclusive Design? Microsoft says it best: Inclusive Design is a methodology, born out […]

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Design

Onboarding new users after a redesign — Tips and techniques

After a redesign of a big website or app, figuring out how to best onboard new users always comes into question. The technique used to onboard can leave a lasting first impression on the user which makes it crucial to be executed correctly. There are different techniques that can be used with different kinds of […]

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Design

How we use Collaborative Design to better our designs

“Design is everywhere, inevitably everyone is a designer,” says Tim Brown of IDEO. Well, technically yes, everyone is a designer, but does this mean that everyone is a professional designer?  No. However we all have our own personal aesthetics, style, even ways we interact online with sites may vary from person to person.  It’s this […]

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Design
Standard Beagle Logo

Questions for the Team: What is UX Design?

Ever wonder what exactly UX Design is?  Is there a difference between traditional design and UX Design?  We sit down for a little Q&A to talk about User Experience Design and why it’s a necessary part of the development and design process.

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