Public health website development
Project for:
Tarrant County Infant Health Network
This project was to design and develop a public health website with the goal of reducing infant mortality rates in Tarrant County, Texas.
The website targeted parents or to-be parents with information about healthy lifestyles.
Expertise
Our scope included information architecture, UX design and web development. We worked with Belmont Icehouse who created the visual design for the final site.
Client
The mission of Central Health is to bring healthcare access to more people. The entity has a program called the Medical Access Program (MAP) which helps provide access points to eligible Travis County residents.
Timeline
We worked on a tight timeline. The program kicked off in late August and needed to be complete by the end of September.
Challenge
Provide resources for new parents
Tarrant County’s public health department needed a better way to provide health resources to men and women so they could improve infant mortality rates.
The organization already had a network of organizations and providers committed to helping in the effort. What they wanted was to create a resource for people to learn how to improve their health before they have children.
Solution
Create a public health website
We collaborated with Belmont Icehouse on this project to provide UX design and development.
We designed the user experience for a website that would lead women, men, and parents through article resources with the goal of education.
Impact
Following the website launch, infant mortality rates in Tarrant County dropped
Public health improvement
In 2019, the Tarrant County infant mortality rate was 5.55 per
1,000 live births, a 26% decrease from 2010 and below the
Healthy People 2020 goal of 6.0.
Health Equity Campaign
A year later, Tarrant County decided to grow and scale the site so it could serve a new campaign toward health equity. Standard Beagle worked with Belmont Icehouse to reskin the website with a new logo and brand identity. the original site structure and user experience remained intact, with changes made to content and the visual identity.
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