Healthcare responsive website design
Project for:
Central Health
Over two years we completed a large project for a responsive healthcare website design and development. Central Health — the Travis County Health District — needed to redesign its website to be patient-focused.
Expertise
For this healthcare website design and development project, we worked with Belmont Icehouse on this project, providing user research, UX design, and web development.
Client
The mission of Central Health is to bring healthcare access to more people. The entity has a program called the Medical Access Program (MAP) which helps provide access points to eligible Travis County residents.
Timeline
This project spanned two years because it was interrupted by the COVID-19 pandemic and branding work that was paused until 2023.
Challenge
The existing website focused on financials, not patients
The website had originally launched several years earlier and had grown immensely in scope. The Travis County Healthcare District found that it was no longer serving their needs. The website was heavy with financial information and documentation for stakeholders, but patients had a hard time finding information about the Medical Access Program (MAP).
Solution
Focus on patients in a responsive healthcare website design
Thanks to a vision and brainstorming meeting, we were able to align stakeholders to a single, patient-centric focus.
We recommended conducting quantitative and qualitative user research to guide the UX design and information architecture. Once the designs were approved, we conducted usability testing at multiple stages between design and final launch of the site.
Impact
The new website is patient focused and easy to navigate
Simplify navigation and focus on search
Users preferred to use search to find information they needed. We also provided navigational clues to help guide users as they drilled down into the site.
Dual-language
The majority of target users for Central Health speak Spanish, so the healthcare website needed to include Spanish translation on every page. In addition, Central Health wanted to control the translation and not rely on Google Translate.
Navigation based on patient needs
The information architecture and navigation focuses on helping users find health coverage, health clinic locations, and healthcare options based on their coverage.
Free Download
How UX improves the patient experience
Download our free guide in PDF format to see how UX can help your healthcare organization or medical tech product.
