Expertise
Our scope included conducting stakeholder interviews, facilitating stakeholder alignment, and providing recommendations and action items for the new digital strategy.
Client
Austin PBS is Austin’s non-profit public television station. It is best known for productions like Austin City Limits and Central Texas Gardener.
Timeline
Our strategy work took 2 months to complete.
Challenge
Lack of cohesion between media properties
Austin PBS went through a major update of their physical space and lead staff. They wanted to update their web presence to match. However, they needed direction on how to bridge the gaps between their channels as well as how to best showcase their diverse content.
Solution
Unified media digital strategy
We recommended design facilitation as part of a UX strategic approach in order to create a media digital strategy.
Our ultimate goal was to create a comprehensive digital strategy that would represent the Austin PBS station as a whole.
Impact
Because of our recommendations, Austin PBS asked us to re-imagine the home page
Streamlined presence
Among our recommendations, we highlighted the need for unity among digital properties:
- Create a station-wide Culture Guidebook – uniting the station under the “Austin PBS” way, to not only move toward interdepartmental goals, but also toward a station-wide goal
- Create a station-wide comprehensive Style Guidebook for branding, site architecture, and content tone
- Unite all websites under one CMS that could allow producers to customize their content, while being easy to learn and edit for anyone in the station
Content discoverability
We saw an opportunity to encourage more users to explore digital content. So we recommended a content recommendation engine to further engage viewers, as well as give each department the opportunity to showcase other departments’ content.
Free Download
Why UX translates to product profits
Download our free guide in PDF format to see how UX can help your product team improve customer retention and profits.
