About Standard Beagle
Yee-haw! Standard Beagle is an AI-native UX agency based in Austin, Texas.
We help B2B SaaS and health tech companies design smarter, faster digital products — blending human-centered design with carefully integrated AI tools to move from insight to impact.
Whether we’re uncovering friction in complex workflows or accelerating research with AI, our team is built to work fast, think deeply, and deliver scalable UX solutions.
Why work with us
When you work with us, you’re partnering with product experts who bring clarity, speed, and strategic insight to your team. We help you make a strong comeback — and give you the tools to extend customer lifetime value with smarter UX.
Our flexible project plans are designed to fit your goals, timelines, and roadmap. You’ll feel confident in the results — because we focus on what matters most.
(And yes — we’re proud to be a certified women-owned business.)
Our Story
We started Standard Beagle because we believed UX should solve real problems — not just look good. Today, we’ve evolved into an AI UX agency that combines experience, empathy, and smart technology to help product teams lead with confidence.
What’s the story behind the name ‘Standard Beagle?’
#TLDR
The term Standard Beagle started as an inside joke between our two founders.
Here’s the story:
Our founders had a dog named Bennie, and she looked like a giant beagle. People used to ask them, “Is that a beagle?”
They would answer, “She’s a ‘standard beagle.'”
That’s the joke — Bennie was actually a valuable — but lesser-known — hunting breed called a Treeing Walker Coonhound. We’re named after Bennie, our big-hearted coonhound. (Here’s the story of saying goodbye to her.)
The Standard Beagle way
The “standard beagle” origin story captures much of the spirit of our company: fun, creative, quirky.
Things are much the same today. Our team meetings are often filled with laughter, and we still love talking about our dogs.
Meet Bennie
Curious about what the original “standard beagle” was like?
- Read this article about her quirks
- Watch this video of Bennie’s bark
- Watch this other video of Bennie barking
How we’re different as an AI UX agency
In our process, we focus on how to level up your product so you can win against your competition and win customers.
We do our research — and we do it faster with AI
Our process starts with listening. We uncover real user problems through interviews, audits, and data — then accelerate analysis with AI tools that help us synthesize findings faster and go deeper. It’s how we bring clarity to complexity.
We design with purpose, not for show
Every decision we make is rooted in strategy. We don’t chase trends or pretty interfaces. We design products that serve users, support your goals, and scale with your roadmap. Our AI-native workflow helps us test, learn, and improve faster.
We don’t over-complicate things — we simplify smartly
Whether you’re navigating messy workflows, large teams, or growing feature sets, we make the UX process feel manageable. AI helps us cut down noise, reduce friction, and focus on what actually moves the needle for your product and your users.
What Standard Beagle stands for
Standard Beagle’s guiding values are the root of our culture.
Do the Right Thing
We do right by the client to take care of issues we cause and be fair in the business we conduct.
Imagination & Creativity
We bring imagination and creativity into everything we do: thinking outside of the box and looking for new ways to innovate.
Dogged Curiosity
We are constant learners. We’re always pushing ourselves to learn more — even on our own time — because we’re that curious about the world and how to improve our skills.
Quietly Confident
We know we are highly skilled, but we’re not braggadocios. We don’t need to be boastful because it comes through in our confidence and results.
Empathetic Listening
We put ourselves in the clients’ shoes. Rather than dismissing an inconvenient request, we think on it and lean in to understand the reason and consider the impact.
Meet our leadership
We’re a small, nimble team of UX strategists, designers, and developers — and we’re now integrating AI team members into our process.
Get results
Want to build smarter, user-first experiences with an AI UX agency that gets your product?
Based in Austin, Texas, we work with product teams across the U.S. Our clients include SaaS platforms, health tech innovators, public health orgs, and nonprofits solving complex challenges with smart UX.
