Search Engine Optimization (SEO) is a phrase that gets thrown around a lot in business, and it can intimidate or frustrate anyone who wants to manage their own marketing and advertising. There are many agencies that specialize in SEO and paid search (think Google AdWords); however, if these services are outside your current budget, there […]

What is content marketing? Content marketing is pretty simple actually, it’s the distribution of content that draws potential clients and customers to your brand/business. Content can be distributed in a variety of ways including social media, digital marketing campaigns, and email blasts. Content gives your brand the ability to be noticed by your target market […]

Securing your site with HTTPS is a must. As of now in 2018, Google Chrome has started labeling unencrypted websites as “unsecure” – with a large red, almost error looking icon near the address bar. All major browsers are pushing towards pointing out HTTP-only sites like this, so setting up SSL for your website isn’t […]

(Yes, you do need to understand GDPR) The question was simple enough, and yet, it was endlessly difficult to answer in a way that would make sense. Just before Memorial Day, at a pool party, a social acquaintance asked me why he had been receiving so many emails from companies about updating their privacy policies. […]

If you have been ignoring Snapchat for your brand, it may be time to rethink your marketing options. Snapchat is one of the fastest growing social media platforms, and with more than 178 million users, it’s one you can’t afford to keep ignoring. Let’s look at the stats (according to Snapchat) 178 Million – Average […]

  It is often said that our personal social media accounts are our highlight reels. “Unfiltered: Do Women need to get real on Instagram?” was a SXSW panel presented by Ashley Ford from Buzzfeed, Lori Leibovich of Time Inc/Real Simple, Stacey London (Style expert/TV personality, and Busy Phillips of Cougartown (TV actor). This panel covered […]

There’s nothing like the start of a new year to set goals, and this year I have a big one. Fresh off my success at reading 40 books in 2017, I’ve set a goal to read 50 books. I am determined to keep up the reading habit. Need help getting in the reading habit? Check […]

There are times when you want to move your website to a new hosting provider. On the surface, you would think it’s pretty simple. However, there are a few things you need to make sure you do, in a particular order, to ensure the process is as painless as possible. Here are the 5 steps […]

My literary picks for entrepreneurs, managers, and others I set a goal for myself in 2017 — read 40 books. That may seem like nothing for some people — especially when many entrepreneurs are known for reading 50 books a year. But for me it was a big deal. I’m not just a business owner […]

Cyber-security is crucial when almost every aspect of our lives is computerized. Security breaches happen often but not many can compare to the scale and severity of the Equifax data breach in 2017. In the span of around 2 months, hackers got ahold of personal information affecting 143 million Americans, roughly 44% of the population. […]

Build a network by playing radio host I’ll be honest with you. When I first started podcasting, it was for the same reason a lot of businesses start a podcast — they want to increase awareness of their company. I did a Google search of “How to use podcasting to grow your business” and there […]

If you’re running or managing a business, you’ve likely heard about “SEO,” but what does it mean? What do I do if my SEO is bad? How would you even know? SEO — search engine optimization — is the process of getting internet traffic from organic (that means free, editorial, or natural) search results on […]