Standard Beagle Blog

Tips & Advice Blog Posts

Tips & Advice

Tips & Advice

Which eCommerce platform is right for you?  

As a digital agency, we are often tasked with either helping a client choose an ecommerce platform, or with customizing their chosen platform to their individual needs. While our approach is often customized on our client’s needs, there are several key elements that business owners who want an ecommerce solution need to consider.   We […]

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Simple ways to help your SEO with Yoast

Search Engine Optimization (SEO) is a phrase that gets thrown around a lot in business, and it can intimidate or frustrate anyone who wants to manage their own marketing and advertising. There are many agencies that specialize in SEO and paid search (think Google AdWords); however, if these services are outside your current budget, there […]

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What you need to know about content marketing

What is content marketing? Content marketing is pretty simple actually, it’s the distribution of content that draws potential clients and customers to your brand/business. Content can be distributed in a variety of ways including social media, digital marketing campaigns, and email blasts. Content gives your brand the ability to be noticed by your target market […]

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Tips & Advice

How to deal with mixed content on a website

Securing your site with HTTPS is a must. As of now in 2018, Google Chrome has started labeling unencrypted websites as “unsecure” – with a large red, almost error looking icon near the address bar. All major browsers are pushing towards pointing out HTTP-only sites like this, so setting up SSL for your website isn’t […]

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How to use podcasting to grow your network

Build a network by playing radio host I’ll be honest with you. When I first started podcasting, it was for the same reason a lot of businesses start a podcast — they want to increase awareness of their company. I did a Google search of “How to use podcasting to grow your business” and there […]

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What to do if your SEO is suffering

If you’re running or managing a business, you’ve likely heard about “SEO,” but what does it mean? What do I do if my SEO is bad? How would you even know? SEO — search engine optimization — is the process of getting internet traffic from organic (that means free, editorial, or natural) search results on […]

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Questions for the team: Which is better, Photoshop vs. Lo-Fi Mockups?

Sally does all of her wire-frame mock-ups low-fi, while Cindy does her mock-ups in Photoshop. It doesn’t really matter which method you use. It really comes down to the finished product and what the client asks for. Sometimes it’s much faster to do the majority in low-fi and then translate it into high-fi, but for […]

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10 Common Marketing Don’ts

Marketing is the vessel that drives sales, the look, feel, and perception of the brand and the business, creates value for the company, and decides who, what, when, and where to serve. With that being said, there are a few common Marketing Don’ts marketers should avoid like a rabid dog, ten to be precise. So, […]

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What to look for when choosing your design agency

5 simple tips for selecting a user experience agency Choosing a UX design agency for your website or digital project can be daunting, especially in cities that are saturated with talent and design firms. When you’re picking an agency, consider the following 5 quick tips to help make the process easier for you. Experience Do […]

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Our Favorite Books from 2016

Its that time of year, where you start seeing “the best of ____,” or “the worst of _____,” or “the Ten Greatest _____;” well, here at Standard Beagle we are no better.  This time around we share our favorite books! Cindy recommends… Smarter Faster Better I read most of this book on the way back […]

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5 Questions to Ask When Deciding Between a Freelancer or an Agency to Build your Website

When it comes to hiring someone to build your website, cost is one of the biggest factors that clients face. Everyone has their own idea about how much they think web design and development should cost. Unfortunately, most people don’t understand why the cost is typically higher than they expect it to be for a […]

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5 Reasons to Hire a Digital Agency to Augment your Team

Some companies may be hesitant to hire an outside agency because they are very skilled at what they do in-house and don’t see the need,  and/or  benefit. But – what if you could maximize your ROI by getting more done in less time? This is what augmenting your technology needs can do for you when […]

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