Which eCommerce platform is right for you?  

Which eCommerce platform is right for you?  

As a digital agency, we are often tasked with either helping a client choose an ecommerce platform, or with customizing their chosen platform to their individual needs. While our approach is often customized on our client’s needs, there are several key elements that business owners who want an ecommerce solution need to consider. We will…

How to use CSS animations to improve user experience

How to use CSS animations to improve user experience

Following best practices for CSS animations can improve a site’s user experience The Cascading Style Sheet, more commonly known as CSS,  not only styles your website in terms of colors, buttons, font selections, but can also help give users feedback and improve their experience on your site. Using a few different techniques you can really improve…

Simple ways to help your SEO with Yoast

Simple ways to help your SEO with Yoast

Search Engine Optimization (SEO) is a phrase that gets thrown around a lot in business, and it can intimidate or frustrate anyone who wants to manage their own marketing and advertising. There are many agencies that specialize in SEO and paid search (think Google AdWords); however, if these services are outside your current budget, there…

How to speed up your website – Part I: Uncovering performance issues

How to speed up your website – Part I: Uncovering performance issues

Fast websites are often taken for granted, but performance is incredibly important. Bloated websites may seem fast on broadband, but not everyone is on super-fast wi-fi. User who try to access bloated websites on slow wi-fi connections or over mobile networks may get frustrated with you. That could tarnish your brand and actually send customers…

What’s markdown good for?

What’s markdown good for?

Many of the articles you find online that speak about using Markdown are mostly explaining the “What” and the “How”. But what about the “Why”? Answer: Tons of reasons. Let’s go over just a few! Ubiquitous support So yeah, weird to have the first point be “well, everyone is using it”. But it’s probably the…

Sass techniques I’ve used while working at a digital agency – Part 1: lighten() and darken()

Sass techniques I’ve used while working at a digital agency – Part 1: lighten() and darken()

Sass is wonderful. Simple as that. Of all the tools I’ve come across as a web developer, none come close to the high amount usage that Sass gets in my workflow.  Love for this preprocessor has grown so much over the years that it has helped influence the future standardization of CSS4. The idea that we are bringing parts of CSS up to the…

5 reasons to hire a digital agency to augment your team

5 reasons to hire a digital agency to augment your team

Some companies may be hesitant to hire an outside agency because they are very skilled at what they do in-house and don’t see the need,  and/or  benefit. But – what if you could maximize your ROI by getting more done in less time? This is what augmenting your technology needs can do for you when…

What a professional web designer can do

What a professional web designer can do

This is a common question among business owners who are trying to cut costs by designing their websites themselves. With the growing amount of online tutorials, software, and platforms like Wix, Squarespace, and Weebly, it is becoming more commonplace for businesses to try build their own websites instead of hiring an outside company.  While those free platforms can…