Why do people ask designers to work for free? I’ve never understood why people ask me to design for free when they would never ask an architect, interior designer, or coffee shop to hand over a product without expecting to pay. Yet it happens frequently. Clients ask for speculative work and free pitches as a […]

There’s nothing like the start of a new year to set goals, and this year I have a big one. Fresh off my success at reading 40 books in 2017, I’ve set a goal to read 50 books. I am determined to keep up the reading habit. Need help getting in the reading habit? Check […]

Ever wonder what exactly UX Design is?  Is there a difference between traditional design and UX Design?  We sit down for a little Q&A to talk about User Experience Design and why it’s a necessary part of the development and design process.

Ask yourself some questions What is the voice and tone of your BRAND?  Are you playful and fresh, or traditional and informative?  Every brand has its own voice. If you are a healthcare organization, how would you want to talk to your patients?  If you are a retailer that caters to teens, how would you […]

5 simple tips for selecting a user experience agency Choosing a UX design agency for your website or digital project can be daunting, especially in cities that are saturated with talent and design firms. When you’re picking an agency, consider the following 5 quick tips to help make the process easier for you. Experience Do […]

When it comes to hiring someone to build your website, cost is one of the biggest factors that clients face. Everyone has their own idea about how much they think web design and development should cost. Unfortunately, most people don’t understand why the cost is typically higher than they expect it to be for a […]

Some companies may be hesitant to hire an outside agency because they are very skilled at what they do in-house and don’t see the need,  and/or  benefit. But – what if you could maximize your ROI by getting more done in less time? This is what augmenting your technology needs can do for you when […]

When you have an idea for a product what is the first thing you do? You are probably going to do a lot of research first (hopefully) to see if this is something that would be viable in the market, but then you are going to think about creating a prototype or an MVP. But, […]

Healthcare Series Part 2 This is Part 2 of a two-part series. Read Part 1 — Essential Elements of an Engaging Healthcare Website When it comes to a healthcare website there are certain features that your visitors are looking for. They want your website to be engaging and easy to use.  There are essential features […]

This is Part 1 of a two-part series. Read Part 2 — Essential Features of an Engaging Healthcare Website Attracting patients through your website When patients are looking for a new doctor,  or are having a medical problem, the first thing most people are doing now is going online. Whether it be to look up […]

One of the things I love about working in technology is building refined and intuitive tools that make things easier for people. Most of the time these arise from dealing with challenges. The school picker challenge One of the challenges we ran into was letting users (who were coaches for a program) pick the school […]

For all the talk about new and upcoming trends in design for 2016, the real winners in ecommerce are paying attention to functionality and usability above anything else. Designing a site to ultimately help users find what they’re looking for, in the way they intuitively feel like it should be found, is what will convert […]