Fierce Females is a new series of interviews with women in design. This series is intended to spotlight women in the design community and spark inspiration for anyone interested in design.

Why designers and developers should talk more Designer-developer communication improves product team efficiency. When designers and developers spend more time communicating, it’s easier to keep constraints on top of mind. Designers can also improve their process to ensure the developer can easily understand their decisions and ultimately can create a frictionless experience. There was a […]

Why we chose Figma It is important for companies to frequently reassess how they do things. One of the drawbacks of investing in new tools is the resources it takes to try out new software. Sometimes, a team may agree to try a new tool, but don’t necessarily take the time to learn. This can […]

Learning how to use personas is key to effective UX design The user persona is a tool created by user experience designers to create empathy with the design team and stakeholders with the target user group. It’s a powerful design deliverable that connects the data from all of the research that’s been analyzed with the […]

User-centeredness relies on connecting to users via empathy Empathy is one of the most important soft skills you can have, especially as a UX designer. Connecting with humans by understanding their feelings and unique view of the world allows for better understanding. Once we have a deeper understanding of the people for whom we are […]

Understanding users can help companies navigate economic downturns by staying ahead Companies are worried. Coronavirus is sweeping its way across the globe. As the media covers COVID-19’s spread and impact, companies are feeling the effects. Air travel has reduced, conferences, like SXSW in Austin, have been cancelled, and retailers are seeing a run on items […]

Incorporating innovation into your business model can prove to be very valuable for you and your company. It is the key to success in business now. Being on the forefront and continuously evolving and innovating gives a competitive advantage to your organization.

We typically stay away from trying to determine the future, however there are a few design trends we have been noticing lately that we think will really take off in 2019. Microinteractions – As users, we love those small elements that make us feel as if we are really interacting with a website – from […]

Are you not getting the traffic or conversions you think your website should be receiving? There may be things that are deterring users from using your website. Here are our top 5 ways your website might be hindering your success. Speed It is no secret that the longer your website takes to load, the more […]

After a redesign of a big website or app, figuring out how to best onboard new users always comes into question. The technique used to onboard can leave a lasting first impression on the user which makes it crucial to be executed correctly. There are different techniques that can be used with different kinds of […]

The Cascading Style Sheet, more commonly known as CSS,  not only styles your website in terms of colors, buttons, font selections, but can also help give users feedback and improve their experience on your site. Using a few different techniques you can really improve UX on your site. Examples Hover effects – different effects for hover […]

Securing your site with HTTPS is a must. As of now in 2018, Google Chrome has started labeling unencrypted websites as “unsecure” – with a large red, almost error looking icon near the address bar. All major browsers are pushing towards pointing out HTTP-only sites like this, so setting up SSL for your website isn’t […]