Ask yourself some questions What is the voice and tone of your BRAND?  Are you playful and fresh, or traditional and informative?  Every brand has its own voice. If you are a healthcare organization, how would you want to talk to your patients?  If you are a retailer that caters to teens, how would you […]

Picking a design agency for your website or digital marketing project can be daunting, especially in cities that are saturated with talent and design firms. When you’re picking an agency, consider the following 5 quick tips to help make the process easier for you. Experience– Do they have a great portfolio? How does their own […]

When it comes to hiring someone to build your website, cost is one of the biggest factors that clients face. Everyone has their own idea about how much they think web design and development should cost. Unfortunately, most people don’t understand why the cost is typically higher than they expect it to be for a […]

Some companies may be hesitant to hire an outside agency because they are very skilled at what they do in-house and don’t see the need,  and/or  benefit. But – what if you could maximize your ROI by getting more done in less time? This is what augmenting your technology needs can do for you when […]

When you have an idea for a product what is the first thing you do? You are probably going to do a lot of research first (hopefully) to see if this is something that would be viable in the market, but then you are going to think about creating a prototype or an MVP. But, […]

This is Part 2 of a two-part series. Read Part 1 — Essential Elements of an Engaging Healthcare Website When it comes to a healthcare website there are certain features that your visitors are looking for. They want your website to be engaging and easy to use.  There are essential features that users are looking […]

This is Part 1 of a two-part series. Read Part 2 — Essential Features of an Engaging Healthcare Website Attracting patients through your website When patients are looking for a new doctor,  or are having a medical problem, the first thing most people are doing now is going online. Whether it be to look up […]

For all the talk about new and upcoming trends in design for 2016, the real winners in ecommerce are paying attention to functionality and usability above anything else. Designing a site to ultimately help users find what they’re looking for, in the way they intuitively feel like it should be found, is what will convert […]

Usability testing isn’t a luxury. It’s the key. How many times have you been to a website and thought, “Why can’t I find what I am looking for?” or, “I really wish I could order online from this website instead of having to call in.” These are common and frustrating issues we experience when visiting […]

“Design is one of the few disciplines that is a science as well as an art. Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and beliefs.” – Debbie Millman At Standard Beagle, we are focused on continuing education. We find it’s an important part of diversifying our skill sets, and consistently […]

I keep this scrap of paper, pasted to an old piece of poster board, pinned to the bulletin board right next to my desk at home.  It’s not much to look at, but I look at it fairly regularly — The 10 Commandments for Reporters. It’s pretty amazing that I still have it. I think the […]

About a year ago I decided I wanted to expand my business. I had been freelancing for years. Being independent was fun. I was building websites on the side of a full-time job, helping small business owners, artists, a wide variety of people establish a web presence. I always had this dream in the back […]