Standard Beagle Blog

User Experience Blog Posts

user experience

Design

User personas: What are they and how to use them

Learning how to use personas is key to effective UX design The user persona is a tool created by user experience designers to create empathy with the design team and stakeholders with the target user group. It’s a powerful design deliverable that connects the data from all of the research that’s been analyzed with the […]

Read More
Design

Why is empathy so important in design?

User-centeredness relies on connecting to users via empathy Empathy is one of the most important soft skills you can have, especially as a UX designer. Connecting with humans by understanding their feelings and unique view of the world allows for better understanding. Once we have a deeper understanding of the people for whom we are […]

Read More
Business

How investing in user experience design can help companies thrive in times of economic uncertainty

Understanding users can help companies navigate economic downturns by staying ahead Companies are worried. Coronavirus is sweeping its way across the globe. As the media covers COVID-19’s spread and impact, companies are feeling the effects. Air travel has reduced, conferences, like SXSW in Austin, have been cancelled, and retailers are seeing a run on items […]

Read More
DesignTips & Advice
design thinking

The basics of innovation and design thinking

Incorporating innovation into your business model can prove to be very valuable for you and your company. It is the key to success in business now. Being on the forefront and continuously evolving and innovating gives a competitive advantage to your organization.

Read More
Design

5 trends we predict will be big in 2019

We typically stay away from trying to determine the future, however there are a few design trends we have been noticing lately that we think will really take off in 2019. Microinteractions – As users, we love those small elements that make us feel as if we are really interacting with a website – from […]

Read More
Design

5 ways your site is driving customers away

Are you not getting the traffic or conversions you think your website should be receiving? There may be things that are deterring users from using your website. Here are our top 5 ways your website might be hindering your success. Speed It is no secret that the longer your website takes to load, the more […]

Read More
Design

Onboarding new users after a redesign — Tips and techniques

After a redesign of a big website or app, figuring out how to best onboard new users always comes into question. The technique used to onboard can leave a lasting first impression on the user which makes it crucial to be executed correctly. There are different techniques that can be used with different kinds of […]

Read More
Coding

How to use CSS animations to improve user experience

The Cascading Style Sheet, more commonly known as CSS,  not only styles your website in terms of colors, buttons, font selections, but can also help give users feedback and improve their experience on your site. Using a few different techniques you can really improve UX on your site. Examples Hover effects – different effects for hover […]

Read More
Tips & Advice

How to deal with mixed content on a website

Securing your site with HTTPS is a must. As of now in 2018, Google Chrome has started labeling unencrypted websites as “unsecure” – with a large red, almost error looking icon near the address bar. All major browsers are pushing towards pointing out HTTP-only sites like this, so setting up SSL for your website isn’t […]

Read More
Business

Why we say no to speculative work and design contests

Why do people ask designers to work for free? I’ve never understood why people ask me to design for free when they would never ask an architect, interior designer, or coffee shop to hand over a product without expecting to pay. Yet it happens frequently. Clients ask for speculative work and free pitches as a […]

Read More
Musings

25 books to add to your 2018 reading list

There’s nothing like the start of a new year to set goals, and this year I have a big one. Fresh off my success at reading 40 books in 2017, I’ve set a goal to read 50 books. I am determined to keep up the reading habit. Need help getting in the reading habit? Check […]

Read More
Design
Standard Beagle Logo

Questions for the Team: What is UX Design?

Ever wonder what exactly UX Design is?  Is there a difference between traditional design and UX Design?  We sit down for a little Q&A to talk about User Experience Design and why it’s a necessary part of the development and design process.

Read More

How can UX improve your organization's value with customers? Schedule a short conversation to find out how Standard Beagle's TRU/X process would work for you.