What is content marketing? Content marketing is pretty simple actually, it’s the distribution of content that draws potential clients and customers to your brand/business. Content can be distributed in a variety of ways including social media, digital marketing campaigns, and email blasts. Content gives your brand the ability to be noticed by your target market…
Taking advantage of social media can help your business tremendously. Follow these short steps to increase your brand value and reach more users.
To be successful online requires coming up against a lot of competition. The name of the game is Search Engine Optimization (“SEO”), finding ways to ensure your website is highly visible, easily navigable and regularly comes up in searches. On top of that, more and more people are performing searches from their mobile devices, which…
If you’re running or managing a business, you’ve likely heard about “SEO,” but what does it mean? What do I do if my SEO is bad? How would you even know? SEO — search engine optimization — is the process of getting internet traffic from organic (that means free, editorial, or natural) search results on…
Want to create fun, real insights into your brand or company culture? Try doing a Facebook live video. Facebook Live, which launched in April 2016, has had a huge influence on how people share and consume content. Within a year of launch, popularity rose 330%.* Facebook Live videos are also viewed 3 times longer than…
Marketing is the vessel that drives sales, the look, feel, and perception of the brand and the business, creates value for the company, and decides who, what, when, and where to serve. With that being said, there are a few common Marketing Don’ts marketers should avoid like a rabid dog, ten to be precise. So,…
5 simple tips for selecting a user experience agency Choosing a UX design agency for your website or digital project can be daunting, especially in cities that are saturated with talent and design firms. When you’re picking an agency, consider the following 5 quick tips to help make the process easier for you.
When it comes to hiring someone to build your website, cost is one of the biggest factors that clients face. Everyone has their own idea about how much they think web design and development should cost. Unfortunately, most people don’t understand why the cost is typically higher than they expect it to be for a…
Healthcare series part 2 This is Part 2 of a two-part series. Read Part 1 — Essential Elements of an Engaging Healthcare Website When it comes to a healthcare website there are certain features that your visitors are looking for. They want your website to be engaging and easy to use. There are essential features…
This is Part 1 of a two-part series. Read Part 2 — Essential Features of an Engaging Healthcare Website Attracting patients through your website When patients are looking for a new doctor, or are having a medical problem, the first thing most people are doing now is going online. Whether it be to look up…
Businesses can use Snapchat for promotions, providing fast and simple video answers to customer questions, sharing behind the scenes photos and videos to engage consumers, and to stand out from competitors with their “Snapchat stories.”
We can all admit that email is not the coolest kid on the block. It’s not hip like Pinterest or Instagram. People aren’t going to have viral email newsletters and it won’t ever be a cleaver hashtag (unless it’s #emailstillworks). These days it seems more and more marketing agencies are pushing companies to use social…
We share 3 tips on creating custom content that will have customers returning to your site
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