Standard Beagle Blog

Digital Leaders Blog Posts

UX Research
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You need both quantitative and qualitative data

Good user research requires two types of data: qualitative, and quantitative Both quantitative and qualitative data provide specific insights into a product’s overall usability. However, without proper understanding of what kind of information you can get from these types of data, you won’t reap the benefits. Worse, you may read the data wrong and come […]

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Business
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Product-centric vs user-centric: Which is better for SaaS?

Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user […]

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Tips & Advice
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Drive sales by understanding customers

Understanding customers through user research can increase business lead gen results When is the last time your company spent time learning about your customers? How deeply do you understand them? Research shows CX (customer experience) has increasing importance for companies of all sizes to remain competitive. Understanding users is a key function of setting a […]

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Tips & Advice

Investing in UX Design Improves ROI

UX Design is a lucrative investment. “Every $1 invested in UX results in a return of $2 to $100” is a commonly used phrase in the UX design sphere. However, investing in research and design can feel less like an investment, and more like a sunk cost. When success can vary, investing in UX may […]

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Tips & Advice
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Goal-setting for UX/UI designers

Goal-setting must be intentional and purposeful. In this article I’ll explain why we set goals, how to set up SMARTER goals, and how to stick the goals we’ve set.

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Business
Illustration for customer retention

How to measure retention in your digital products

Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not […]

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Business
ux helps you achieve business goals

Reaching Business Goals with UX

How improving the user experience can help you improve KPIs Successful organizations measure and track results, and organizations that invest in a better user experience are twice as likely to consistently achieve their goals. Improving the user experience can improve key metrics and help you reach your year-end targets. In fact, user experience design can […]

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News

Standard Beagle Co-Founder to be Published

Standard Beagle Co-Founder and Creative Director Cindy Brummer is among the authors chosen for "97 Things Every UX Designer Should Know" from O'Reilly Media.

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Musings

25 books to add to your 2018 reading list

There’s nothing like the start of a new year to set goals, and this year I have a big one. Fresh off my success at reading 40 books in 2017, I’ve set a goal to read 50 books. I am determined to keep up the reading habit. Need help getting in the reading habit? Check […]

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Business
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13 Best Books for Leaders to Read in 2018

My literary picks for entrepreneurs, managers, and others I set a goal for myself in 2017 — read 40 books. That may seem like nothing for some people — especially when many entrepreneurs are known for reading 50 books a year. But for me it was a big deal. I’m not just a business owner […]

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Musings
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How growth mindset has enabled two tech leaders to evolve in the industry

Two technology leaders visited UT and told a packed audience that even with decades of experience, being open-minded has helped them evolve with the industry. Satya Nadella, Microsoft’s CEO, and Robert Metcalfe, co-founder of the ethernet and university professor into an auditorium full of eager students and faculty spoke November 12. Both leaders in the […]

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Business

Equifax and Security Breaches: Here’s What You Should Know

Cyber-security is crucial when almost every aspect of our lives is computerized. Security breaches happen often but not many can compare to the scale and severity of the Equifax data breach in 2017. In the span of around 2 months, hackers got ahold of personal information affecting 143 million Americans, roughly 44% of the population. […]

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