A UX strategy is key to product success In just about every situation, a good UX strategy makes all the difference. Let’s think about one of the oldest examples of strategy. In the Trojan War — a legendary conflict at the core of Homer’s Iliad — the Greeks besieged the city of Troy for nine…
Companies have to consider the product itself when deciding whether design is a capital expenditure or operational expense.
When companies face economic hardship, budgets get tighter. Design is one of many costs that companies need to pay for, but the question they face is — how to track them?
Why does UX make such a difference? And how can you predict the ROI of UX? User experience design — also called UX — can have a significant return on investment (ROI) for companies that invest in it. So how can you predict the ROI of UX? One of the most cited stats is that…
When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.
Here are the five questions you should ask so you can make a better decision when you hire a UX agency.
Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis.
Good user research requires two types of data: qualitative, and quantitative Both quantitative and qualitative data provide specific insights into a product’s overall usability. However, without proper understanding of what kind of information you can get from these types of data, you won’t reap the benefits. Worse, you may read the data wrong and come…
Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user…
Understanding customers through user research can increase business lead gen results When is the last time your company spent time learning about your customers? How deeply do you understand them? Research shows CX (customer experience) has increasing importance for companies of all sizes to remain competitive. Understanding users is a key function of setting a…
UX design is a lucrative investment The top companies in the world have learned that investing in UX design improves ROI (return on investment). “Every $1 invested in UX results in a return of $2 to $100” is a commonly used statistic in the UX design sphere. However, investing in research and design can feel…
Goal-setting must be intentional and purposeful. In this article I’ll explain why we set goals, how to set up SMARTER goals, and how to stick the goals we’ve set.
Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not…
How improving the user experience can help you improve KPIs Successful organizations measure and track results, and organizations that invest in a better user experience are twice as likely to consistently achieve their business goals. Improving the user experience can improve key metrics and help you reach your year-end targets. In fact, user experience design…
Standard Beagle Co-Founder and Creative Director Cindy Brummer is among the authors chosen for “97 Things Every UX Designer Should Know” from O’Reilly Media.
There’s nothing like the start of a new year to set goals, and this year I have a big one. Fresh off my success at reading 40 books in 2017, I’ve set a goal to read 50 books. I am determined to keep up the reading habit. Need help getting in the reading habit? Check…
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