Standard Beagle Blog

Digital Leaders Blog Posts

Business
Computer generated 3D illustration with the Trojan Horse at Troy

How to develop a UX strategy for a new product

A UX strategy is key to product success In just about every situation, a good UX strategy makes all the difference. Let’s think about one of the oldest examples of strategy. In the Trojan War — a legendary conflict at the core of Homer’s Iliad — the Greeks besieged the city of Troy for nine […]

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Business
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Is product design a capital expenditure or operating expense?

Companies have to consider the product itself when deciding whether design is a capital expenditure or operational expense.

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Business

How to predict the ROI of UX

Why does UX make such a difference? And how can you predict the ROI of UX?  User experience design — also called UX — can have a significant return on investment (ROI) for companies that invest in it. So how can you predict the ROI of UX? One of the most cited stats is that […]

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Tips & Advice

5 lessons ‘Ted Lasso’ can teach us about product leadership

When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.

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Business
Vector illustration of cartoon young adult man in a blue suit with arms outstretched and doodle abstract elements on background

5 questions to evaluate and hire an agency for UX projects

The right way to evaluate an agency for UX is knowing what questions to ask (and what not to ask) “I don’t want to make a mistake in this. It has to be right,” he told me as we started to wrap up our Zoom meeting. I was presenting to the CEO of a B2B […]

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Tips & Advice
A competition winner, Young female running character crossing the finish line, Red ribbon concept

How to do a product competitive analysis

Performing a product competitive analysis is a smart, strategic move Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis. Just because you know a need is not being met by any other product and your product idea or MVP fulfills that need, it doesn’t mean you shouldn’t […]

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UX Research
A young male Asian character working in a library, a green glass vintage lamp sitting on a desk

You need both quantitative and qualitative data

Good user research requires two types of data: qualitative, and quantitative Both quantitative and qualitative data provide specific insights into a product’s overall usability. However, without proper understanding of what kind of information you can get from these types of data, you won’t reap the benefits. Worse, you may read the data wrong and come […]

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Business
Scrum methodology, business process optimisation, young black female character pointing at the diagram and explaining how it works

Product-centric vs user-centric: Which is better for SaaS?

Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user […]

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Tips & Advice
Financial concept, spending money, hand holding a paper receipt, a customer at the supermarket, an invoice document

Drive sales by understanding customers

Understanding customers through user research can increase business lead gen results When is the last time your company spent time learning about your customers? How deeply do you understand them? Research shows CX (customer experience) has increasing importance for companies of all sizes to remain competitive. Understanding users is a key function of setting a […]

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Tips & Advice

Investing in UX Design Improves ROI

UX Design is a lucrative investment. “Every $1 invested in UX results in a return of $2 to $100” is a commonly used phrase in the UX design sphere. However, investing in research and design can feel less like an investment, and more like a sunk cost. When success can vary, investing in UX may […]

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Tips & Advice
Young female Black astronaut in a spacesuit working on their laptop in outer space, a futuristic life concept

Goal-setting for UX/UI designers

Goal-setting must be intentional and purposeful. In this article I’ll explain why we set goals, how to set up SMARTER goals, and how to stick the goals we’ve set.

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Business
Illustration for customer retention

How to measure retention in your digital products

Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not […]

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