Standard Beagle Blog

Content Strategy Blog Posts

Design
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Adapting information architecture for AI

When AI and information architecture work together, they drive success Information architecture is important for creating a positive customer experience, but it’s also key for developing strong artificial intelligence (AI) systems. They work hand in hand. AI systems drive how to structure and present information, while well structured information drives the success of the AI. […]

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Design
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Voice and tone for stronger product UX

Without the right voice and tone, product UX can fall flat We often associate the voice and tone of the writing in B2B products with branding, but it also impacts the user experience (UX). How users interpret the text on the screen can have just as much of an impact on the UX as its […]

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Business

Inclusive language: Why your words matter

*This article mainly focuses on the English language Inclusive language is a core component of UX content Using inclusive language makes users feel more at ease and comforted when using a product, which makes it a better user experience (UX). Inclusive language makes content more understandable to people from diverse backgrounds — not just a […]

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Design
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Avoid information overload in B2B software

Users will give up on B2B software when they feel overwhelmed Information overload can lead to stress and even stop people from taking action. That’s bad news for B2B software companies that depend on their customers to buy and use their products effectively. So how can these products avoid information overload and improve usage? The […]

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Tips & Advice
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What you need to know about content marketing

What is content marketing? Content marketing is pretty simple actually, it’s the distribution of content that draws potential clients and customers to your brand/business. Content can be distributed in a variety of ways including social media, digital marketing campaigns, and email blasts. Content gives your brand the ability to be noticed by your target market […]

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Tips & Advice

How to deal with mixed content on a website

Securing your site with HTTPS is a must. As of now in 2018, Google Chrome has started labeling unencrypted websites as “unsecure” – with a large red, almost error looking icon near the address bar. All major browsers are pushing towards pointing out HTTP-only sites like this, so setting up SSL for your website isn’t […]

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Business

What you need to know about GDPR

(Yes, you do need to understand GDPR) The question was simple enough, and yet, it was endlessly difficult to answer in a way that would make sense. Just before Memorial Day, at a pool party, a social acquaintance asked me why he had been receiving so many emails from companies about updating their privacy policies. […]

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Tips & Advice
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What to do if your SEO is suffering

If you’re running or managing a business, you’ve likely heard about “SEO,” but what does it mean? What do I do if my SEO is bad? How would you even know? SEO — search engine optimization — is the process of getting internet traffic from organic (that means free, editorial, or natural) search results on […]

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Social Media

Facebook live for your business

Want to create fun, real insights into your brand or company culture? Try doing a Facebook live video. Facebook Live, which launched in April 2016, has had a huge influence on how people share and consume content. Within a year of launch, popularity rose 330%.* Facebook Live videos are also viewed 3 times longer than […]

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Design
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Content Strategy 101: Part Two

Continuing on from our previous blog post on ‘Content Strategy 101,’ there are several ideas for approaching Content Strategy throughout the UX design process. The different phases of the design process include: Discovery Analysis Build Maintenance Keep in mind that this is a cycle and not a linear process. Just because you have started the […]

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Design

Content Strategy 101

Content is not only the written copy on your website, but it also includes photos, video, podcasts, info-graphics, illustrations, music, articles, and more. Content is the entire reason people come to your website, right? They are trying to find something and this is where they have landed looking for that ‘something.’ Making sure you are […]

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Social Media

The 4 C’s of Social Media: Content, Conversations, Community, and Connections

Marketing used to be centered around the four P’s (product, price, place, promotion), but within the past few years these have become less relevant. There has been a shift in the world of marketing, web, and social media and these four P’s that we all know so well have been transformed into the four C’s […]

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