Adapting information architecture for AI
Because it is important for creating a positive customer experience, we much consider how to adapt information architecture for AI.
Voice and tone for stronger product UX
Without the right voice and tone, product UX can fall flat We often associate the voice and tone of the writing in B2B products with branding, but it also impacts the user experience (UX). How users interpret the text on the screen can have just as much of an impact on the UX as its…
Inclusive language: Why your words matter
*This article mainly focuses on the English language Inclusive language is a core component of UX content Using inclusive language makes users feel more at ease and comforted when using a product, which makes it a better user experience (UX). Inclusive language makes content more understandable to people from diverse backgrounds — not just a…
Avoid information overload in B2B software
Information Architecture in B2B software is crucial if you want to avoid users experiencing cognitive overload. Learn more about it here!
What you need to know about content marketing
What is content marketing? Content marketing is pretty simple actually, it’s the distribution of content that draws potential clients and customers to your brand/business. Content can be distributed in a variety of ways including social media, digital marketing campaigns, and email blasts. Content gives your brand the ability to be noticed by your target market…
How to deal with mixed content on a website
Securing your site with HTTPS is a must. As of now in 2018, Google Chrome has started labeling unencrypted websites as “unsecure” – with a large red, almost error looking icon near the address bar. All major browsers are pushing towards pointing out HTTP-only sites like this, so setting up SSL for your website isn’t…
What you need to know about GDPR
(Yes, you do need to understand GDPR) The question was simple enough, and yet, it was endlessly difficult to answer in a way that would make sense. Just before Memorial Day, at a pool party, a social acquaintance asked me why he had been receiving so many emails from companies about updating their privacy policies….
What to do if your SEO is suffering
If you’re running or managing a business, you’ve likely heard about “SEO,” but what does it mean? What do I do if my SEO is bad? How would you even know? SEO — search engine optimization — is the process of getting internet traffic from organic (that means free, editorial, or natural) search results on…
Facebook live for your business
Want to create fun, real insights into your brand or company culture? Try doing a Facebook live video. Facebook Live, which launched in April 2016, has had a huge influence on how people share and consume content. Within a year of launch, popularity rose 330%.* Facebook Live videos are also viewed 3 times longer than…
Content Strategy 101: Part Two
Continuing on from our previous blog post on ‘Content Strategy 101,’ there are several ideas for approaching Content Strategy throughout the UX design process. The different phases of the design process include: Keep in mind that this is a cycle and not a linear process. Just because you have started the analysis phase would not…
Content Strategy 101
Content is not only the written copy on your website, but it also includes photos, video, podcasts, info-graphics, illustrations, music, articles, and more. Content is the entire reason people come to your website, right? They are trying to find something and this is where they have landed looking for that ‘something.’ Making sure you are…
The 4 C’s of social media: Content, Conversations, Community, and Connections
Marketing used to be centered around the four P’s (product, price, place, promotion), but within the past few years these have become less relevant. There has been a shift in the world of marketing, web, and social media and these four P’s that we all know so well have been transformed into the four C’s…
5 do’s and 5 don’ts of using Instagram for business
Instagram has become one of the most popular forms of social media and one of the most popular ways for social media users to share photos and short videos with their followers since its launch in October of 2010. Instagram is about engaging followers. Instagram allows companies, individuals, non-profits, etc to share their stories in…
How to find content curators in the confines of your office building
Identify the best content creators within your company, from customer service reps to the C-Suite, each offer unique skills to enhance your online content
Why content matters – 3 ways you can lure more people to your site
We share 3 tips on creating custom content that will have customers returning to your site
